Sponsoring

  • Sports Business
    Paul Pogba
    Sportswear giant Adidas has signed shooting star Paul Pogba. The Frenchman, who plays for Juventus Turin, has signed a ten-year contract.
  • Sports Business
    Dwayne Johnson
    The American sportswear manufacturer, Under Armour, has announced a partnership with Dwayne "The Rock" Johnson. The actor and producer will undertake several tasks at once.
  • Winter sports
    Severin Freund earned around 183,000 euros
    The ski jumping grand slam enchants – and moves – millions around the new year. Yet given all this money, showmanship and the risks taken by the athletes, the underpaid jumpers still receive relatively little.
  • Winter sports
    Ski jumper up in the air at the Four Hills Tournament
    Each jump is replayed in slow motion. The ski brand is (almost) always in the picture. And millions of viewers who have nothing better to do around New Years look on with fascination. The Four Hills Tournament is the ideal promotional platform for jump ski manufacturers.