Sponsoring



Sports business
New jersey: Jako and Bayer04.
For a long time there was a lot of speculation about Bayer Leverkusen’s new outfitter for the upcoming season. Adidas discontinued its cooperation with the soccer team after 40 years. Starting next season, the Swabian company Jako will take over.

Sports business
Dwayne Johnson
The American sportswear manufacturer, Under Armour, has announced a partnership with Dwayne "The Rock" Johnson. The actor and producer will undertake several tasks at once.

Action Sports
Back to its roots: Headis was invented in the fresh air at a swimming pool in Kaiserslautern
On the road 120 days in 2015. Training sessions with Jürgen Klopp, Mirko Slomka and Thomas Tuchel. Television appearances with Stefan Raab. Sounds like a seasoned professional soccer player in the Bundesliga – but Rene Wegner has a lot more going on. 

Sports business
Cristiano Ronaldo celebrates after scoring a goal
According to the sports magazine “Marca”, the sports clothing manufacturer Adidas and Real Madrid are on the brink of signing a new contract. The magazine suggests the Herzogenaurach-based company will pay Real Madrid €1.4 billion over ten years.



Winter sports
Severin Freund earned around 183,000 euros
The ski jumping grand slam enchants – and moves – millions around the new year. Yet given all this money, showmanship and the risks taken by the athletes, the underpaid jumpers still receive relatively little.