Triathlon is one of the six most important sports from a sponsor's point of view. After the established team sports and running, the triad of swimming, cycling and running already follows - and the sport continues to grow.
The American sporting goods manufacturer Nike is further expanding its investments in sports sponsorship. The Group is expected to have invested more than one billion US dollars for this in 2017. FC Barcelona and Cristiano Ronaldo will be pleased to see an increase in expenditure in the future.
The German company run championship has a new partner: Gore-Tex supports B2Run. The fastest of the almost 200,000 participants will compete for products of the outdoor brand.
Some of the stars were even able to double their social reach over the course of the Olympic winter. We took a look at the most successful winter athletes on Facebook and Instagram and compared them internationally.
The advertising rules of the IOC are strict. Sponsors have different ways of getting around them. We took a look at the social accounts of major brands like Uvex, Adidas, and Burton, but also smaller sponsors.
