The bike of the future will be completely networked – whether with navigation systems, fitness trackers, or customer service. These technological gimmicks already exist – and cyclists can still look forward to them.
The mountaineering brand Salewa is filling two positions around Key Account Management - with two people known in the company. It is the reaction to a recent turnover. Moreover, the Oberalp Group sees changes in its brand portfolio.
Trend sports offers major sponsorship opportunities for companies. The advertising space is usually exclusive and offers the opportunity to contribute. This has also been recognized by some companies that you wouldn’t expect.
Digitalization is also reaching outdoor enthusiasts. But what digital tools do customers really need? This is what ISPO Open Innovation and Jack Wolfskin want to find out in a survey. All participants receive a reward.