Outdoor trends


Sports business
Die Outdoor Industry Association stellt sich gegen die US-Zölle.
The Outdoor Industry Association has protested against Donald Trump's tariffs on imports from China. The US President is hoping for economic growth in the USA with these tariffs, but he is hitting the sporting goods and outdoor industry hard - as well as consumers.

Brandnew
Das deutsche Startup Fiftyten macht den Pickup zum Outdoor-Camp.
The Fiftyten transport system transforms pickups into both an outdoor base and a sleeping tent in no time at all. The German start-up was awarded for its innovation at ISPO Brandnew 2018. In an interview, founder Stefan Decker explains the rocky road to success and the next big goal: the US market.





Running
Communities wie die Adididas Runners Munich erfreuen sich großer Beliebtheit.
Adidas Runners, Icebug Forest Femmes, Brooks Run Happy - running communities initiated by running brands are an integral part of the running scene in major cities. Can the self-organised or professionalised running groups also be of interest to local sports retailers? ISPO.com has spoken with brand representatives.