A novelty with a sustainable approach: Schoeller presented Pro Earth Biodegredable Textiles. The brand thus emphasises its environmental friendliness on the one hand and its focus on quality on the other.
Consumer wishes have changed in recent years – and the sports industry has adapted to them. The participants of ISPO Textrends Spring/Summer 2020/21 showed that sustainability is essential. Developments are becoming more and more creative.
Women are still underrepresented in outdoor sports. But since the "She Moves Mountains" campaign by The North Face a change is noticeable. Also because the gender marketing of the brand bears economic and social fruit.