In an interview with ISPO.com, Jan van Leeuwen, European head of The North Face, talks about the new possibilities of the current outdoor movement - and why the focus on women still has to increase.
This is how Generation Z wants to return to nature: Outdoor? Of course - but without parents! At Next Entrepreneurs, the decision makers of the future demonstrate their perfect outdoor weekend.
The sport of trail running is growing, many new brands are pushing into a market that is becoming more differentiated - and still offers potential for sports and outdoor companies.
Many visitors, satisfied exhibitors: the 5th ISPO Shanghai was a success. The trade fair focused in particular on football with prominent visitors and Chinese sports stars.
X-Industry, CSR and Sustainability: the new concept of OutDoor by ISPO in Munich is well received by exhibitors and visitors. The hotspots, crowd-pullers and where Adidas Executive Board Member Roland Auschel sees the greatest opportunities for the industry.
Sustainability is the main theme of the first OutDoor by ISPO. Not only do the organizers integrate it into their concept, numerous exhibitors are now also relying on reused, reusable or recycled materials.
With Outstanding Outdoor, the highlight products of the industry were honoured for the first time with a special award label at OutDoor by ISPO. That's how the awards ceremony went.
