Trail running has arrived in the running scene. And other outdoor and endurance athletes are also infected. Experts from Adidas, Salomon and Icebug explain how special communities and new products like different sole profiles make people run in the mountains.
The owner of Salewa and Dynafit claims in an interview with ISPO.com that outdoor needs to be reinterpreted. Oberrauch also explains why he decided on Christoph Engl, whose professional background is not in the outdoor/sports industries, as the new CEO.
The Fair Wear Foundation is taking a stand for fair production conditions in the clothing industry. 20 companies, including some from the outdoor industry, explained how they do it in a Q&A marathon on Facebook. ISPO.com compiles how the brands are benefiting.
How fairly do the outdoor brands Deuter, Kjus, Vaude and Jack Wolfskin actually produce? The four brands try to answer this like other clothing brands at the Q&A marathon of the Fair Wear Foundation on Facebook. Everyone can take part.
The Swedish brand Fenix has acquired the Californian travelwear label Royal Robbins. Europe's leading group in the outdoor segment is thus becoming even larger. The label's European and German sales are directly affected by this.
With a worldwide campaign, The North Face wants to strengthen women in the sports business and direct their attention to them - also in an entrepreneurial way. The extreme athletes Hilaree Nelson, Ashima Shiraishi, Margo Hayes and Fernanda Maciel stand for "Move Mountains".