Outdoor trends

Sports business
The outdoor brand Helly Hansen has new owners.
Helly Hansen changes hands for nearly a billion Canadian dollars. The Canadian Tire Corp secures the sporting goods manufacturer. Canadian Tire sees this as a strategically important step.

Sports business
The Fair Wear Foundation organized the marathon on Facebook.
The Fair Wear Foundation is taking a stand for fair production conditions in the clothing industry. 20 companies, including some from the outdoor industry, explained how they do it in a Q&A marathon on Facebook. ISPO.com compiles how the brands are benefiting.

Sports business
Ultra runner Fernanda Maciel, a face of the campaign
With a worldwide campaign, The North Face wants to strengthen women in the sports business and direct their attention to them - also in an entrepreneurial way. The extreme athletes Hilaree Nelson, Ashima Shiraishi, Margo Hayes and Fernanda Maciel stand for "Move Mountains".