Outdoor trends

With its It's Great Out There Coalition, the European Outdoor Group wants to motivate more people to engage in outdoor activities. With HorizonSports.tv there is now another partner for the campaign.

The bike of the future will be completely networked – whether with navigation systems, fitness trackers, or customer service. These technological gimmicks already exist – and cyclists can still look forward to them.

Chris Tamucci, Director of Operations of Big Agnes, explains, how his company wants to benefit from OutDoor by ISPO.

The mountaineering brand Salewa is filling two positions around Key Account Management - with two people known in the company. It is the reaction to a recent turnover. Moreover, the Oberalp Group sees changes in its brand portfolio.

(Promotion) Climbing, hiking, or trail running: With multifunctional clothing, outdoor fans are equipped for every sport. Salomon is fully focusing on multi-sport in fall of 2018.

Soccer dominates sports sponsorship in Germany, but other sports are catching up. Learn here why running sports are gaining in importance and why a marketer shouldn’t just focus on reach.

Trend sports offers major sponsorship opportunities for companies. The advertising space is usually exclusive and offers the opportunity to contribute. This has also been recognized by some companies that you wouldn’t expect.

Digitalization is also reaching outdoor enthusiasts. But what digital tools do customers really need? This is what ISPO Open Innovation and Jack Wolfskin want to find out in a survey. All participants receive a reward.

The Paddle Expo will take place from 5 to 7 October 2018.

The Outdoor Industry Association has protested against Donald Trump's tariffs on imports from China. The US President is hoping for economic growth in the USA with these tariffs, but he is hitting the sporting goods and outdoor industry hard - as well as consumers.