Outdoor trends









Outdoor
Die Digitalisierung erreicht auch die Outdoor-Welt
Digitalization is also reaching outdoor enthusiasts. But what digital tools do customers really need? This is what ISPO Open Innovation and Jack Wolfskin want to find out in a survey. All participants receive a reward.


Sports business
The Outdoor Industry Association opposes US customs duties.
The Outdoor Industry Association has protested against Donald Trump's tariffs on imports from China. The US President is hoping for economic growth in the USA with these tariffs, but he is hitting the sporting goods and outdoor industry hard - as well as consumers.