Globetrotter, Fjällräven - most recently Royal Robbins: Fenix Outdoor International represents brands. CEO Martin Nordin talks about the success story of the backpack Kanken and how he intends to interlink online trading and stationary business.
Important outdoor representatives say why being part of OutDoor by ISPO is essential for their brand and how they want to redefine the term “outdoor”. Read the interview with Rob Griffiths, General Manager of Merrell.
OutDoor by ISPO opens its doors in Munich for the first time in 2019 with a new concept. What does the industry have to say about it? Read the interview with Marc Fischer, Senior Director Adidas Terrex Europe.
Stephan Hagenbusch, Managing Director of Black Diamond Europe, explains the challenges he sees for OutDoor by ISPO and why it is essential to be there.
With its It's Great Out There Coalition, the European Outdoor Group wants to motivate more people to engage in outdoor activities. With HorizonSports.tv there is now another partner for the campaign.
The bike of the future will be completely networked – whether with navigation systems, fitness trackers, or customer service. These technological gimmicks already exist – and cyclists can still look forward to them.
The mountaineering brand Salewa is filling two positions around Key Account Management - with two people known in the company. It is the reaction to a recent turnover. Moreover, the Oberalp Group sees changes in its brand portfolio.
(Promotion) Climbing, hiking, or trail running: With multifunctional clothing, outdoor fans are equipped for every sport. Salomon is fully focusing on multi-sport in fall of 2018.
Soccer dominates sports sponsorship in Germany, but other sports are catching up. Learn here why running sports are gaining in importance and why a marketer shouldn’t just focus on reach.
