In an interview with ISPO.com, Jan van Leeuwen, European head of The North Face, talks about the new possibilities of the current outdoor movement - and why the focus on women still has to increase.
This is how Generation Z wants to return to nature: Outdoor? Of course - but without parents! At Next Entrepreneurs, the decision makers of the future demonstrate their perfect outdoor weekend.
The sport of trail running is growing, many new brands are pushing into a market that is becoming more differentiated - and still offers potential for sports and outdoor companies.
Many visitors, satisfied exhibitors: the 5th ISPO Shanghai was a success. The trade fair focused in particular on football with prominent visitors and Chinese sports stars.