Corporate Social Responsibility

Sports business
Whether you call them influencers or brand ambassadors, it doesn't matter: former basketball star Kobe Bryant (nicknamed "Black Mamba") and Nike, like David Beckham and Adidas, are successful examples of long-term partnerships that work across the entire marketing mix and within communications across all media genres.
Digitalization is also revolutionizing sports sponsoring. Marketing managers are increasingly shifting their budgets from print, radio and TV to the Internet, especially to social media. These are the biggest trends in sponsoring 2019 in pictures.

Sports business
Right To Play is campaigning worldwide: Olympic sculls champion Lauritz Schoof visiting children in West Jordan Land.
The sporting goods giant and the humanitarian organization will work together in the future. This coalition is set to support projects for children and young people in 20 countries.