Corporate Social Responsibility

Digitalization is also revolutionizing sports sponsoring. Marketing managers are increasingly shifting their budgets from print, radio and TV to the Internet, especially to social media. These are the biggest trends in sponsoring 2019 in pictures.

Sustainability is not a trend, as defined at ISPO Textrends, sustainability is now an integral part of the textile industry’s DNA. The platform Brands for Good is taking sustainable brands to a wider audience.

More and more outdoor brands try to implement sustainable strategies. But where does sustainability start – and how far can it go?

Everybody in the sports industry talks about sustainability and every outdoor company agrees that “we have to protect our nature“. A great development – or is sustainability just a buzzword?

For years on end there has been only one direction in terms of production: To the Far East! Now the trend appears to be turning round.

Run and protect the oceans doing it. Adidas and Runtastic aim to show how it works on World Oceans Day.

Analysts forecasted one thing above all for China’s sports market: Growth. But three developments were not as foreseeable – and are reasons for China’s sports sector to rejoice.

The sporting goods giant and the humanitarian organization will work together in the future. This coalition is set to support projects for children and young people in 20 countries.

The Munich-based initiative Brands for Good wants to give sustainable sports companies in China a bigger platform.