The new EOG Managing Director Arne Strate calls on his industry to rethink sustainability and CSR in order to grow rather than shrink. For him, the focus is on the customers - who determine where the industry is heading.
At ISPO Munich 2019 John Jansen handed over the baton as President of the European Outdoor Group (EOG) to Mark Held. In the interview, they talk about the future of outdoor – and why some brands have to change.
The ISPO Munich 2019 is over. There has been a positive response in the industry to the efforts and focus on sustainability of the world's largest sports fair. Read here what sports celebrities and exhibitors had to say about the fair.
Digitalization is also revolutionizing sports sponsoring. Marketing managers are increasingly shifting their budgets from print, radio and TV to the Internet, especially to social media. These are the biggest trends in sponsoring 2019 in pictures.
Sustainability is not a trend, as defined at ISPO Textrends, sustainability is now an integral part of the textile industry’s DNA. The platform Brands for Good is taking sustainable brands to a wider audience.
Everybody in the sports industry talks about sustainability and every outdoor company agrees that “we have to protect our nature“. A great development – or is sustainability just a buzzword?
