Basketball

After Euro 2016, the Olympic Games in Rio are the second mega-sports event of 2016. However, here, only one football player is among the top earners. What the mega-stars of the Olympic Games in Rio make

The Basketball Bundesliga (BBL) has a new main and name sponsor: easyCredit is making a big entrance at Germany’s elite league.

China’s middle class is discovering consumption and is investing diligently in sporting goods. Sneakers are at the very top of the shopping list - the rarer the better. The hunt for the gems of the sneaker industry is a no holds barred fight. 

The sportswear giant Adidas enters into a promising cooperation with the Chinese Wanda Group. The focus is initially on three sports.

US sporting goods manufacturer Nike has introduced a new vice president, General Manager of Nike Global Basketball. Craig Zanon will take on Michael Jackson’s former position starting immediately.

The U.S. sporting goods manufacturer Nike has put its German competitor Adidas in its place in the competition for a lucrative outfitter deal with Ben Simmons.

The American sporting goods manufacturer is setting itself to the goal to bringing more than two million Chinese children to more sports. 

The U.S. sporting goods manufacturer Nike has come up with a special promotion for the newly launched basketball shoes “Kyrie 2”.

Starting in the 2016/2017 season, the basketball club Ratiopharm Ulm will be outfitted by the American sports equipment manufacturer Nike.