FC Bayern also wants to be at the forefront of digitalisation. The media subsidiary is to raise even more attention for FC Bayern worldwide and of course there is also a plan for how the company earns money.
After Euro 2016, the Olympic Games in Rio are the second mega-sports event of 2016. However, here, only one football player is among the top earners. What the mega-stars of the Olympic Games in Rio make
China’s middle class is discovering consumption and is investing diligently in sporting goods. Sneakers are at the very top of the shopping list - the rarer the better. The hunt for the gems of the sneaker industry is a no holds barred fight.