Basketball


Sports business
Kobe Bryant was killed in a helicopter crash in January 2020.
In January, the death of Kobe Bryant and eight other people, including his daughter Gianna, in a helicopter crash shook the sports world. In August, the month of his birthday, the Los Angeles Lakers, Nike and Bryant's former hometown posthumously honor the "Black Mamba".

People
Especially for athletes, showing attitude can be a disadvantage in the fight for victories, medals or new contracts. Nevertheless, several athletes stand up for values time and again. ISPO.com honours them in this gallery.

Sports business
The German Basketball Bundesliga was able to end its season despite Corona with a newly developed tournament mode.
In view of Covid-19, sports clubs and associations have found creative solutions to run leagues and events - from new tournament formats to unusual cooperations. But the crisis is not over yet: Amateur sport is suffering from the restrictions - and without fans, things will get complicated even for the professionals.



China
ALBA Berlin and the NBA are helping the Chinese Basketball Association to develop young talent through cooperation projects.
Basketball is the most popular sport in China. But in the world's elite there is no Chinese star player in sight. Yao Ming wants to change that - with the World Cup in China from August 31 to September 15, 2019 and with help from the NBA and ALBA Berlin. The West also benefits from China's basketball revolution.


Sports business
Christof Babinsky ist das Mastermind hinter ASB GlassFloor.
A company from Bavaria has digitized the sports floor. The managing director of ISPO.com has revealed what this means, how the world associations in basketball, handball and volleyball stand by it and what Nike does with the ground.