Basketball




Digitalization
Fc Bayern baut seine Digital-Kompetenzen weiter aus
FC Bayern also wants to be at the forefront of digitalisation. The media subsidiary is to raise even more attention for FC Bayern worldwide and of course there is also a plan for how the company earns money.





China
The absolutely unsaleable Adidas shoe “The Kobe Two Flag.” In total, there are only five pairs in the entire world.
China’s middle class is discovering consumption and is investing diligently in sporting goods. Sneakers are at the very top of the shopping list - the rarer the better. The hunt for the gems of the sneaker industry is a no holds barred fight. 


Sports business
Nike will work closely with the National Basketball Association starting in 2017
US sporting goods manufacturer Nike has introduced a new vice president, General Manager of Nike Global Basketball. Craig Zanon will take on Michael Jackson’s former position starting immediately.