BasketballChina This is what companies in China have to keep in mind when it comes to brand namesTransferring a brand name into Chinese is not easy. Facebook and the Dallas Mavericks have also noticed this. ISPO.com explains how serious mistakes can be avoided. read moreSports Business Jay-Z joins Puma as Creative Director BasketballPuma wants to return to the NBA after 20 years. For this, the company is strengthening itself with a real star in a leading position: Rapper Jay-Z. read moreSports Business New name sponsor for the Basketball BundesligaThe Basketball Bundesliga (BBL) has a new main and name sponsor: easyCredit is making a big entrance at Germany’s elite league. read morePrevious page
China This is what companies in China have to keep in mind when it comes to brand namesTransferring a brand name into Chinese is not easy. Facebook and the Dallas Mavericks have also noticed this. ISPO.com explains how serious mistakes can be avoided. read more
Sports Business Jay-Z joins Puma as Creative Director BasketballPuma wants to return to the NBA after 20 years. For this, the company is strengthening itself with a real star in a leading position: Rapper Jay-Z. read more
Sports Business New name sponsor for the Basketball BundesligaThe Basketball Bundesliga (BBL) has a new main and name sponsor: easyCredit is making a big entrance at Germany’s elite league. read more