ALBA Berlin and the NBA are helping the Chinese Basketball Association to develop young talent through cooperation projects.
Basketball is the most popular sport in China. But in the world's elite there is no Chinese star player in sight. Yao Ming wants to change that - with the World Cup in China from August 31 to September 15, 2019 and with help from the NBA and ALBA Berlin. The West also benefits from China's basketball revolution.

Sports business
Christof Babinsky ist das Mastermind hinter ASB GlassFloor.
A company from Bavaria has digitized the sports floor. The managing director of has revealed what this means, how the world associations in basketball, handball and volleyball stand by it and what Nike does with the ground.

Fc Bayern baut seine Digital-Kompetenzen weiter aus
FC Bayern also wants to be at the forefront of digitalisation. The media subsidiary is to raise even more attention for FC Bayern worldwide and of course there is also a plan for how the company earns money.