ISPO Shanghai 2019/04/20/2018

Retail Forum

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The changes brought about by digitalization are so comprehensive that no sports brand or company can ignore this complex of issues. At ISPO Shanghai, trends, solutions and best practice examples will be presented in the Retail Forum to show how companies can shape digital change. Numerous innovative concepts, technologies and market potentials will be presented at the Forum. Learn more about the future of retail in the sports sector.

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Retail Forum at ISPO Shanghai
Image credit: Messe München

Date: Friday, July 5, 2019
Time: 10:15-16:15
Location: hall N1
Price: free
Additional information: simultaneous translation will be provided
 

ISPO Academy

10:15–10:20
Opening Speech

Mr. Christoph Rapp, International Sales & Retail Manager, Messe München GmbH

10:20–10:50
Sports consumption trends in China

Mr. Tang Lifei, Senior sports marketing manager of NPD Asia Pacific

10:50–11:30
How can a store be used to build a community for marketing?

Mr. Leon & Ms. Susi, Lululemon

11:30–12:00
Retail experience from a customer centricity approach

RPC

11:55–13:30
Lunch break
13:30-14:15
Strategies for combining brands and categories in a multi-brand retail store

Mr. Lin Keheng, CEO

14:15–15:00
How can store planning, prop combination and visual display be effectively used to improve the POS?

Ms. Wuxuan, Senior partner of Display Community

15:00–15:45
How can sustainable sales revenues be achieved by addressing different target groups?

PDD

15:45–16:15
Panel Discussion: the operation of multi-brand stores and possible cooperations

Concepts / Element / Sanfo (TBD)

All about ISPO Shanghai
All program highlights