Women & Kids Sports Industry Forum

Did you know that women in China spend more on sportswear and equipment than men? Some international and domestic sports brands have already recognized the potential and are launching target group-specific campaigns and bringing products to market that appeal to Chinese women in a special way. This is especially true for the fastest growing sports, running and yoga. Anyone who wants to assert themselves on the Chinese market in the future cannot ignore the target group of women. We discuss how this can best be achieved with renowned experts in our supporting program. There is also a special "Women" area dedicated to this topic.

In 2014, the Chinese government launched the "Healthy China 2030" master plan to encourage more movement in the country. The aim is to develop a "Healthy China". The focus is on the younger generations in particular. According to the Global Burden of Disease Report, led by a team from the University of Washington in Seattle, China had 15 million obese children in 2015. Many Chinese parents are already responding to this alarming trend. According to a report by Euromonitor International, 90 percent of parents already spend around 300 euros per year on their children's sports. And these expenditures are likely to increase even further in the coming years. This is a topic that we want to discuss in more detail at the ISPO Shanghai with a special area. 

Date: Saturday, July 6, 2019
Time: 09:55-16:30
Location: hall N1
Price: free
Additional information: simultaneous translation will be provided