ISPO Shanghai 2019/05/21/2019

Women & Kids Sports Industry Forum

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ISPO Shanghai 2019 not only shows the most important trends in its four main segments Running, Health & Fitness, Water Sports and Outdoor, but also focuses on the most important cross-cutting issues of the future: These are the growing target groups of women and kids.

Kids Sport Industry Development Forum ISPO Shanghai.jpg

The focus topic women

Did you know that women in China spend more on sportswear and equipment than men? Some international and domestic sports brands have already recognized the potential and are launching target group-specific campaigns and bringing products to market that appeal to Chinese women in a special way. This is especially true for the fastest growing sports, running and yoga. Anyone who wants to assert themselves on the Chinese market in the future cannot ignore the target group of women. We discuss how this can best be achieved with renowned experts in our supporting program. There is also a special "Women" area dedicated to this topic.

The focus topic kids

In 2014, the Chinese government launched the "Healthy China 2030" master plan to encourage more movement in the country. The aim is to develop a "Healthy China". The focus is on the younger generations in particular. According to the Global Burden of Disease Report, led by a team from the University of Washington in Seattle, China had 15 million obese children in 2015. Many Chinese parents are already responding to this alarming trend. According to a report by Euromonitor International, 90 percent of parents already spend around 300 euros per year on their children's sports. And these expenditures are likely to increase even further in the coming years. This is a topic that we want to discuss in more detail at the ISPO Shanghai with a special area. 

DateSaturday, July 6, 2019
Time: 09:55-16:30
Location: hall N1
Price: free
Additional information: simultaneous translation will be provided


Welcome speech
Current developments of Chinas sports market

Ms. Li Ling, Vice president of Anta group

How is women's demand for sports products changing?


What are the current online trends for athletic women?

Mr. Dengchao, Product design manager Rad

Lunch break

Host: Mr. Chen Liyan, General manager of FunnyRun

How Yoga can give healthy growth, energy and a new way of thinking to young children.

Mr. Hu Honghe, Chief executive officer of outdoor, TERA WELLNESS

Panel discussion: The physical fitness of children

Mr. Yu Yi, General Manager of Only Sport 
Ms. Chen Xin, Founder of China Floorball Development
Ms. Qian Lingyi, Co-founder of STC Race

Panel discussion: Does camp education inspire for outdoor sports?

Mr. Simon, Ctrip tracel
Mr. Xu Meng, Co-founder of Summerhill Education
Mr. Wang Shigang, Vice President of Thaiwoo Ski Resort

Panel discussion: Can China be used for reference of international youth training?

Borussia Mönchengladbach
VFL Wolfsburg
Eintracht Frankfurt
Borussia Dortmund
04 FC Schalke 04

Taking photos and closing
All about ISPO Shanghai