International Football Forum

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FC Bayern München, one of the most famous football clubs in the world, as well as its German competitors Borussia Dortmund, Schalke 04, Borussia Mönchengladbach, VfL Wolfsburg and Bayer 04 Leverkusen will be on stage at the International Football Forum at ISPO Shanghai 2019. On the second trade show day they will have a panel discussion about their individual market strategies as well as how their youth development programs work in China. The audience gets a great and unique insight into how football clubs of different sizes are approaching the world's largest sports market of the future and how they see the potential of China.

International Football Forum at ISPO Shanghai — Image credit: Messe München

Date: July 6, 2019
Time: 13:00-17:00
Location: Conference area N1
Presenter: Li Zhang, German Soccer League Bundesliga presenter in China
Price: free
Additional information: simultaneous translation will be provided

Agenda of International Football Forum

13:00-13:15

Opening and Welcome

13:15-14:15

The Bundesliga's strategic plan for China

Martin Thiess, General Manager China, Borussia Mönchengladbach
Yuqi Liu, China Business Development, Borussia Dortmund
VfL Wolfsburg

14:15-14:45

Panel discussion - Youth development

Philipp Rütgers, Managing Director China, FC Schalke 04
VfL Wolfsburg
Ferra Luo, Manager Youth Cooperations, FC Bayern München

14:45-15:15

Red Card Report

China Football Digital Index Annual Reports
Rufio Zhu, VP of Operations, Mailman Group

15:15-15:45

Panel discussion - Football player development

KickID
China National school association
Yang Ye and Du Youjung, Professor of Shanghai University of Sports
Shanghai Football Federation
School Amorim Football World Champion 2019

15:45-16:00

The innovative vision of Brazilian Football

Mr. Ricardo Silva, International Relations Director, Abriesp and CEO, SSTUDIO Marketing

16:00-16:30

Building Football infrastructure

Fernando Marcio de Oliveira, Brazil Architects association
Jose Geraldine Jr, President of CAUSP
Zhang Qiang, Deputy General Manager of China National Sports Group

16:30-17:00

Panel discussion - Coaching & Training

Shanghai University
Moacyr Alves, Director Egames Abriesp
Wynton Rufer
Presenter of panel: Ricardo Silva, Abriesp/SSTUDIO Marketing

17:00

Get together & networking sponsored by Paulaner

ISPO