A unique fashion-lifestyle show in cooperation with Tmall

ISPO X Tmall Sports Fashion Show

For the second time we will host at ISPO Shanghai a fashion-lifestyle show with numerous international brands. In cooperation with Tmall, the world's largest e-commerce marketplace operated by Alibaba Group, top brands will showcase their latest collections and the trends of the upcoming seasons. We are proud to present this event as part of an extensive, year-round partnership with Tmall, China’s largest open business-to-consumer (B2C) platform.

Tmall Fashion Show at ISPO Shanghai — Image credit: Messe München

A unique approach to connect online and offline

At this event, visitors experience a whole new way how online and offline commerce can work together. Products exhibited at the fashion show can be tried on-site and then ordered online with a QR code on Tmall.

ISPO exhibitors who participate in the fashion-lifestyle show reach a large audience. Omnichannel marketing campaigns by ISPO and Tmall, as well as the collaboration with Key Opinion Leaders (KOLs) ensure a wide publicity.

Where & When:
ISPO X Tmall Sports Fashion Show
Date: tbd
Location: tbd