At this event, visitors experience a whole new way how online and offline commerce can work together. Products exhibited at the fashion show can be tried on-site and then ordered online with a QR code on Tmall.
ISPO exhibitors who participate in the fashion-lifestyle show reach a large audience. Omnichannel marketing campaigns by ISPO and Tmall, as well as the collaboration with Key Opinion Leaders (KOLs) ensure a wide publicity.
Where & When:
ISPO X Tmall Sports Fashion Show
This was fashion show at from July 2019
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