At this event, visitors experienced a whole new way how online and offline commerce can work together. Products exhibited at the fashion show could be tried on-site and then ordered online with a QR code on Tmall. ISPO broadcasted the daily runway shows live in its Tmall store.
ISPO exhibitors who participated in the fashion-lifestyle show reached a large audience. Omnichannel marketing campaigns by ISPO and Tmall, as well as the collaboration with Key Opinion Leaders (KOLs) ensured a wide publicity.
Where & When:
ISPO X Tmall Sports Fashion Show
This was last year's fashion show
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