At this event, visitors will experience a whole new way how online and offline commerce can work together. Products exhibited at the fashion show can be tried on-site and then ordered online with a QR code on Tmall. ISPO will be broadcasting the daily runway shows live in its Tmall store.
ISPO exhibitors who participate in the fashion-lifestyle show can reach an audience of millions. Omnichannel marketing campaigns by ISPO and Tmall, as well as the collaboration with Key Opinion Leaders (KOLs) will ensure a wide publicity.
Where & When:
ISPO X Tmall Sports Fashion Show
Thursday–Saturday, July 5–6, 2018
Hall N2, Stand 2.436
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