For the first time: A unique fashion-lifestyle show in cooperation with Tmall

ISPO X Tmall Sports Fashion Show

In July 2018 we were taking the next step towards the future with ISPO Shanghai. For the first time we hosted a fashion-lifestyle show in the middle of hall N2. In cooperation with Tmall, the world's largest e-commerce marketplace operated by Alibaba Group, top brands showcased their latest collections and the trends of the upcoming seasons. We were proud to present this event as part of an extensive, year-round partnership with Tmall, China’s largest open business-to-consumer (B2C) platform.

Tmall Fashion Show at ISPO Shanghai — Image credit: ISPO

A unique approach to connect online and offline

At this event, visitors experienced a whole new way how online and offline commerce can work together. Products exhibited at the fashion show could be tried on-site and then ordered online with a QR code on Tmall. ISPO broadcasted the daily runway shows live in its Tmall store.

ISPO exhibitors who participated in the fashion-lifestyle show reached a large audience. Omnichannel marketing campaigns by ISPO and Tmall, as well as the collaboration with Key Opinion Leaders (KOLs) ensured a wide publicity.

Schedule of participating brands for July 5, 2018

11:00–11:20 Jack Wolfskin
11:40–12:00 Timberland
14:40–15:00 Fjällräven
15:20–15:40 Kolon
16:10–16:30 Columbia

Schedule of participating brands for July 6, 2018

10:00–10:20 Salomon + Suunto
10:50–11:10 Kailas
14:10–14:30 Lafuma
15:00–15:20 EDCO
15:50–16:10 Phenix

Where & When:
ISPO X Tmall Sports Fashion Show
Thursday–Saturday, July 5–6, 2018
Hall N2, Stand 2.436