Sports industry

Amer Sports keeps growing in the third quarter of 2018. While the company sees progress in the Chinese market, the negotiotations about a Chinese takeover haven't come to an end yet.

An US market expert explains unique aspects of the US markets in sporting goods and the importance of location for a successful B2B show.

A new era in Snowboard sports begins. The Nidecker brothers have acquired the majority stake in Low Pressure Studio, the Home of Bataleon, Lobster & Switchback. The Director of Low Pressure Studio Dennis Dusseldorp answers the three most important questions about the acquisiton and the future of snowboarding.

The concept has been finalized for the first OutDoor by ISPO in 2019. Here, Alex Koska, CEO of Fenix, explains what it will take for the OutDoor by ISPO to become a successful platform. And why the industry will have to step up.

The concept for OutDoor by ISPO has been finalized and presented at a big live event at Messe München. OutDoor by ISPO seeks to be more than just a four-day trade fair for industry visitors.

Millennials are different than the generations before them. This is shown by studies and trend reports. If the sporting goods industry wants to reach the Millennials, they need to understand them even better and develop new communication strategies. ISPO.com gives an overview in eleven theses.

The digital revolution is quickly paying off. Sport Scheck has changed over the online business in recent years and is thus growing again by one percent after more difficult years. Now the focus is shifting to chain stores.

Boardriders clarifies the succession of Pierre Agnès: According to a statement, the former confidant Dave Tanner succeeds the lost boss of the US sportswear group, which includes the brands Quiksilver, Roxy and DC Shoes.

“Are you really ready for digitalization?”, asks Karl Peter Fischer. The professor and expert in E-commerce has developed the free ISPO Digital Readiness Check for companies and retailers.

As ISPO customers, sports companies enjoy the advantage of jumping ahead in the queue for a Tmall shop. Karl Wehner from the Alibaba Group explains what must be taken into account when it comes to eCommerce in China.