The outdoor brand The North Face pursues a noble approach: sustainability counts for Americans not only in their own products, but also in the minds of the consumers. The company has a number of ideas for this.
Consumer wishes have changed in recent years – and the sports industry has adapted to them. The participants of ISPO Textrends Spring/Summer 2020/21 showed that sustainability is essential. Developments are becoming more and more creative.
Women are still underrepresented in outdoor sports. But since the "She Moves Mountains" campaign by The North Face a change is noticeable. Also because the gender marketing of the brand bears economic and social fruit.