The world's most important start-up competition in sports is about to take place. The expert jury examines every idea very carefully. A day with 13 judges and the sports products of tomorrow.
The Olympic Games in Tokyo in 2021 are only one reason for the upturn in the Japanese sports market. Outdoor and young trend sports are in the land of the rising sun in.
After the sporting goods giant Adidas, Primaloft is now also working with Parley for the Oceans. The cooperation stands for the growing sense of sustainability in the sports business.
