Millennials are different than the generations before them. This is shown by studies and trend reports. If the sporting goods industry wants to reach the Millennials, they need to understand them even better and develop new communication strategies. ISPO.com gives an overview in eleven theses.
The digital revolution is quickly paying off. Sport Scheck has changed over the online business in recent years and is thus growing again by one percent after more difficult years. Now the focus is shifting to chain stores.
Boardriders clarifies the succession of Pierre Agnès: According to a statement, the former confidant Dave Tanner succeeds the lost boss of the US sportswear group, which includes the brands Quiksilver, Roxy and DC Shoes.
As ISPO customers, sports companies enjoy the advantage of jumping ahead in the queue for a Tmall shop. Karl Wehner from the Alibaba Group explains what must be taken into account when it comes to eCommerce in China.