Sports industry

A new era in Snowboard sports begins. The Nidecker brothers have acquired the majority stake in Low Pressure Studio, the Home of Bataleon, Lobster & Switchback. The Director of Low Pressure Studio Dennis Dusseldorp answers the three most important questions about the acquisiton and the future of snowboarding.

The concept has been finalized for the first OutDoor by ISPO in 2019. Here, Alex Koska, CEO of Fenix, explains what it will take for the OutDoor by ISPO to become a successful platform. And why the industry will have to step up.

The concept for OutDoor by ISPO has been finalized and presented at a big live event at Messe München. OutDoor by ISPO seeks to be more than just a four-day trade fair for industry visitors.

Millennials are different than the generations before them. This is shown by studies and trend reports. If the sporting goods industry wants to reach the Millennials, they need to understand them even better and develop new communication strategies. ISPO.com gives an overview in eleven theses.

The digital revolution is quickly paying off. Sport Scheck has changed over the online business in recent years and is thus growing again by one percent after more difficult years. Now the focus is shifting to chain stores.

Boardriders clarifies the succession of Pierre Agnès: According to a statement, the former confidant Dave Tanner succeeds the lost boss of the US sportswear group, which includes the brands Quiksilver, Roxy and DC Shoes.

“Are you really ready for digitalization?”, asks Karl Peter Fischer. The professor and expert in E-commerce has developed the free ISPO Digital Readiness Check for companies and retailers.

As ISPO customers, sports companies enjoy the advantage of jumping ahead in the queue for a Tmall shop. Karl Wehner from the Alibaba Group explains what must be taken into account when it comes to eCommerce in China.

Primaloft is continuing its successful series of advanced training courses for dealers and offers exciting short courses at ISPO Munich.

In a cross industry agreement, important European industrial associations have committed themselves to preventing microplastic release into the aquatic environment.