The jury meeting of the ISPO Award shows why different perspectives are so important in product development and why there is no way around a sustainability strategy.
The outdoor brand The North Face pursues a noble approach: sustainability counts for Americans not only in their own products, but also in the minds of the consumers. The company has a number of ideas for this.
The world's most important start-up competition in sports is about to take place. The expert jury examines every idea very carefully. A day with 13 judges and the sports products of tomorrow.
The Olympic Games in Tokyo in 2020 are only one reason for the upturn in the Japanese sports market. Outdoor and young trend sports are in the land of the rising sun in.
After the sporting goods giant Adidas, Primaloft is now also working with Parley for the Oceans. The cooperation stands for the growing sense of sustainability in the sports business.
The recycling of used clothing is a challenge for the sportswear industry. The first projects and even products show that progress is nevertheless being made.
Are you thinking what to pack for your next hike? These gadgets will help you in your next adventure, whether you are a beginner or a more experienced hiker.
Consumer wishes have changed in recent years – and the sports industry has adapted to them. The participants of ISPO Textrends Spring/Summer 2020/21 showed that sustainability is essential. Developments are becoming more and more creative.
Women are still underrepresented in outdoor sports. But since the "She Moves Mountains" campaign by The North Face a change is noticeable. Also because the gender marketing of the brand bears economic and social fruit.
