The La Liga ball is provided by Puma, the new supplier of the Spanish Football Championship. In addition, the sports brand will sponsor two clubs in the future - and cooperate with new top stars.
Sustainability is also playing an increasingly important role in the sports industry. ISPO.com shows brands that have shone in the past years through special environmental friendliness.
With Kasey Jarvis, Under Armour brings a new Chief Design Officer with an impressive CV: He has already designed for Black Diamond, Nike and General Motors, among others. CEO Kevin Plank promises nothing less than a design revolution.
