Rosi Mittermaier and Christian Neureuther explain how the winter athletes of tomorrow are already emerging today – and what their son Felix has to do with it.
Consumers want light, safe, and multifaceted products. Will the leading ski companies meet these demands this and next season? Industry experts report in part 4 of our Ski Touring series.
A business expert for China says why the country now offers an ideal market environment for sports brands. However, he would start the journey to China with a detour.
On February 1, in Olympic Park, the ISPO Munich Night Run 2020 will take place. German long-distance runner Sebastian Hallmann gives tips for running in the winter.
Thanks to intensive data usage, winter sports can significantly improve the future customer experience: All this needs are the right platform and the right tools.
