Sustainability and cooperation play an important role in the Scandinavian Outdoor Group, while secrecy and rivalry take a back seat. Ekelund, chairman of the SOG, explains the DNA of the Outdoor Group and its 66 brands.
ISPO Munich 2018 doesn’t just show what exhibitors have to offer, it also dedicates itself to the core issues of the modern sports business. Corporate social responsibility and digitization are important focus areas.
Is there a uniform price for all visitors to ISPO Munich? What privileges do exhibitors have compared to non-exhibitors? Who gets discounted tickets, and who gets free ones? Markus Hefter, Exhibition Group Director ISPO Munich, explains.
The surprise winner of Kitzbühel talks about his role models, the Olympic Games in Pyeongchang, his goals after the win and his ski sponsor Rossignol, for whom he’s been skiing since childhood. Exclusive interview on ISPO.com.