Alex Honnold is fascinating and polarizing. He climbed the 1,000-meter face of the El Capitan in Yosemite National Park without any ropes or safeguarding. And yet, in his view, it was a safe undertaking.
Sustainability and cooperation play an important role in the Scandinavian Outdoor Group, while secrecy and rivalry take a back seat. Ekelund, chairman of the SOG, explains the DNA of the Outdoor Group and its 66 brands.
ISPO Munich 2018 doesn’t just show what exhibitors have to offer, it also dedicates itself to the core issues of the modern sports business. Corporate social responsibility and digitization are important focus areas.