Alex Honnold is fascinating and polarizing. He climbed the 1,000-meter face of the El Capitan in Yosemite National Park without any ropes or safeguarding. And yet, in his view, it was a safe undertaking.
In her home country Austria Anna Gasser has already had a sporting premiere this year. Now she can also call herself Olympic champion. After bad luck in slopestyle there was gold in big air. With a view to the sponsors, she was already at the forefront before the Winter Games.
Sustainability and cooperation play an important role in the Scandinavian Outdoor Group, while secrecy and rivalry take a back seat. Ekelund, chairman of the SOG, explains the DNA of the Outdoor Group and its 66 brands.