Good clothing is important for sport. Especially during the summer months cooling and drying fabrics are essentials.
When it came to summer sporting activities, athletes would switch from their winter synthetics to cotton, but while cotton delivered that natural dry touch, the wicking capabilities lagged behind, as fabrics would absorb sweat, rather than manage and disperse it.

The stars make athleisure hip: singer Beyoncé is promoting her fashion line Ivy Park, which she designed with Topshop.
What's accepted without a problem today was still unthinkable just a few years ago: leggings in the office, jeans made of soft sweatshirt material. All of that wouldn't have existed without the athleisure trend. What’s it all about?