Sports business
Meant to protect against rainstorms and beer: The leather of the Oktoberfest sneakers by Adidas.
Just in time for Munich’s Oktoberfest, sports giant Adidas is bringing a new shoe on the market: The sneaker is made of leather and has subtle visual echoes of the traditional Bavarian garb.

Sports business
Outdoor sports enthusiasts truly get their money’s worth in Munich and the Alpine region. In the future, designers, tailors and product managers of functional clothing will be able to receive training here.
The search for suitable professionals in the design, tailoring and product management sectors appears to be difficult for businesses – and also because there is a lack of appropriate training pathways: Greater Munich is to be home to an expertise center.