The mega-trend Athleisure Wear brings with it enormous opportunities. For several years now, the fitness and fashion industries have benefited equally from the hype surrounding sports-inspired fashion, which has finally become a mega-trend in the course of the pandemic.
FENC continues to build on its brand growth momentum with a 5-point strategic focus. This is how the Taiwanese company confronts issues of the time, thereby shaping its image.
The sports and outdoor textile manufacturers are developing a much stronger signature style to fit into the fashion market than has spurned a stronger sports-inspired look, an evolution of athleisure.
The former Spice Girl Victoria Beckham and Reebok focus on the athleisure. With her own collection, the British designer wants to further strengthen the fitness trend among women.
Just in time for Munich’s Oktoberfest, sports giant Adidas is bringing a new shoe on the market: The sneaker is made of leather and has subtle visual echoes of the traditional Bavarian garb.
The search for suitable professionals in the design, tailoring and product management sectors appears to be difficult for businesses – and also because there is a lack of appropriate training pathways: Greater Munich is to be home to an expertise center.
20 attractive women, a house with a garden and a pool - what sounds like a sexy version of "Big Brother" is a marketing idea with which Adidas reached an audience of millions at the Olympics.
