When it came to summer sporting activities, athletes would switch from their winter synthetics to cotton, but while cotton delivered that natural dry touch, the wicking capabilities lagged behind, as fabrics would absorb sweat, rather than manage and disperse it.
What is accepted today without any problems would have been unthinkable just a few years ago: Leggings in the office, jeans made of soft sweatshirt fabric. None of this would have existed without the athleisure trend. What's behind it?
