ISPO Press Portal

The international survey of ISPO Munich involving 833 exhibitors and visitors to ISPO Munich shows that a high share of sports products is specifically aimed at women – but there are still too few female managers. While the sports business increasingly focuses on women and their requirements as a target group, a lot of potential is not being exploited in the areas of marketing and product development.

Enthusiasm for winter sports remains unbroken. Demand for the right winter sports equipment is correspondingly high. The buying preferences of many amateur athletes have changed considerably in recent years: for example, consumers are increasingly interested in how sustainable their equipment is and what materials are used to produce it. In addition, many are becoming more willing to spend on high-quality products if this increases enjoyment and performance.

From yoga and fitness trends to esports and new developments in the world of climbing: more than 2,800 international exhibitors will be presenting their highlights and innovations at ISPO Munich, the world’s largest sports trade fair, which is set to be held from February 3 to 6. In addition to live demonstrations and workshops, industry professionals can expect to see a large number of prominent athletes. Among them biathlon legend Ole Einar Bjørndalen, who will receive the ISPO Cup this year.

More than 400 exhibitors representing 682 brands and approximately 30,000 trade visitors and key opinion leaders (KOLs) took part in ISPO Beijing and Alpitec China held at the China International Exhibition Center (CIEC) from January 16 to 19, 2019. This year, the most important sports trade fair in the Asia-Pacific region was jam-packed with numerous forums, trends and innovative products and services relating to winter sports, outdoors, health & fitness, and manufacturing & suppliers. Soccer also featured for the first time.

Each year, ISPO Munich (February 3–6, 2019) attracts more than 2,800 international exhibitors and over 80,000 industry professionals to the Bavarian capital. Trade visitors get an exclusive overview at the highlights of the upcoming sporting year. Since 2018, end consumers have also been able to take advantage of the trade fair: ISPO Munich Sports Week (February 2–9, 2019) brings the passion for sports to downtown Munich and invites sports enthusiasts to take part in and try out numerous events. A highlight of the sports week is the ISPO Munich Night Run presented by BUFF®, which takes place on February 2 at the Olympic Park.

More international companies than ever before registered for ISPO Textrends 2019, the forum for performance textiles, accessories and trims for the sports and outdoor market. An international jury of textile experts selected the "Best Products", "Top Ten" and "Selection" products in ten categories. These will be presented at the ISPO Textrends Forum at ISPO Beijing in January and ISPO Munich in February 2019.

The ISPO Award is regarded as a well-established seal of quality and approval for outstanding products in the sports industry. The 2019 winners have now been chosen. An independent international jury of experts have chosen the winners in the five segments Health & Fitness, Outdoor, Snowsports, Team & Social Sports, and Urban from amongst several hundreds of entries. Various trends are emerging in terms of the digital connectivity of sports products, the area of modern high-tech materials and the sustainability of functional clothing and footwear. A selection of the award-winning products will be showcased from February 3 to 6, 2019 at ISPO Munich in Hall B1.

The range of skiing activities has never been so expansive: Winter sports enthusiasts can choose from all sorts of innovative and traditional activities, including carving, freeskiing, ski touring and Alpine skiing. Each of these activities will be brought together in one special skiing hall at ISPO Munich (February 3–6, 2019). Exhibitors representing the leading ski brands will have the best conditions to display their solutions. Professional visitors will profit from the central hub for the entire skiing portfolio. Through the integration of the ski hall (Hall B5) in the Snowsports segment (Halls B2—B6), all information for the winter sports season will be ideally presented for sports business professionals.