Skip to main content
ISPO.com
  • Media Data ISPO.com
  • Press
    • Press Releases
    • Images and Media
    • At ISPO Munich
    • At OutDoor by ISPO
    • Press Contact
  • Contact
  • Language
    • English
    • Deutsch
    • Français (Home)
    • Spanish (Home)
    • Chinese
Next: OutDoor by ISPO 2023
Jun 04 - 06, 2023 - in 75 days
Messe München
ISPO.com
  • Front
  • About ISPO
    • About Us
      • Purpose
      • Sustainability
      • Connective Consultancy
      • 50 years of tomorrow
      • About ISPO
      More About Us
      • Media Data ISPO.com
      • Native Advertising on ISPO.com
  • Trade Shows
    • ISPO MunichThe world’s largest sports trade show.
      • ISPO Munich at a glance
        • List of exhibitors (2022)
        • Program (2022)
        • Exhibition areas (2022)
        • Exhibitor Statements
        Services
        • Opening hours
        • Tickets
        • Directions & Accomodation
        • FAQs
        • Press
        For Exhibitors
        • Application
        • Checklist
        • Services around the trade fair appearance
    • OutDoor by ISPOThe international platform for a new outdoor movement
      • OutDoor by ISPO at a glance
        • Concept 2023
        • List of exhibitors 2022
        • Program
        • Trader & Exhibitor Statements
        Services
        • Opening hours
        • Tickets
        • Directions & Accomodation
        • FAQs
        • Press
        For exhibitors
        • Application
        • Participation opportunities
        • Checklist
        • Services around the trade fair appearance
        • Downloads
    • ISPO BeijingThe leading Multi-Segment Exhibition for the sports industry in Asia
      • Program
        • Event schedule
        Exhibitor & Brand Directory
        Segments
        Avatar
        Directions, Accommodation, Visas
        About ISPO Beijing
        For Visitors
        • Visitor Tickets
        • Plans of Grounds and Halls
        • Opening Hours
        • Get the latest news
        • Downloads
        For Exhibitors
        • Application and stand fee
        • Exhibitor Benefits
        • Book Exhibitor Services
        • Exhibitor Manual
        For Journalists
        • Press Releases
        • Images and Media
        • Press Contact
        • Statements
    • ISPO ShanghaiThe Multi-Segment Exhibition in summer. Designed specially for Asia
      • Program
        • Event Schedule
        Exhibitor & Brand Directory
        Segments
        Direction, Accommodation, Visa
        About ISPO Shanghai
        For Visitors
        • Tickets
        • Opening Hours
        • Plans of the Grounds and Halls
        For Exhibitors
        • Benefits
        • Application and Tickets
        • Opening Hours
        • Book Exhibitor Services
        • Technical Services
        • Shipping Guidelines
        • Downloads
        For Journalists
        • Press Releases
        • Images and Media
        • Press contact
  • Conferences & Events
    • ISPO AcademyInternational conferences and trainings for your edge of knowledge
    • EventsAll events at a glance
  • Innovation & Awards
    • ISPO AwardOur quality seal for outstanding products
    • ISPO BrandnewThe stepping stone for start ups into the sports industry
      • Winners & Finalists 2022
        Application
        ISPO Brandnew
        • Jury
        • Sponsors
        • UpVentures
        Winners Archive
        • 2022
        • 2021
        • 2020
        • 2019
        • 2018
        • 2017
        • 2016
    • ISPO TextrendsOur platform for innovative performance textiles
      • Application
        • Benefits
        • Categories
        • Judging & Criteria
        • Application Process
        • Fees
        • Apply now
        Jury
        Trend Brochure
        Results
        • Awardees ISPO Textrends Fall/Winter
        • Awardees ISPO Textrends Spring/Summer
    • ISPO Collaborators ClubWe connect brands with consumer experts
  • Stories
    • OutDoor Society
      • Megatrends
        • Sustainability
        • Health
        • Urban Culture
        • Sportstech
        Insights
        • Sports Business
        • Heroes & Athletes
        • Brands
        Sports
        • Bike
        • Sports
        • Wintersports
        • Outdoor
        • More topics
        Editor's Choice
        • OutDoor Society
        • ISPO Award
        • ISPO Munich
    • Sustainability
      • Megatrends
        • Sustainability
        • Health
        • Urban Culture
        • Sportstech
        Insights
        • Sports Business
        • Heroes & Athletes
        • Brands
        Sports
        • Bike
        • Sports
        • Wintersports
        • Outdoor
        • More topics
        Editor's Choice
        • OutDoor Society
        • ISPO Award
        • ISPO Munich
    • Health
      • Megatrends
        • Sustainability
        • Health
        • Urban Culture
        • Sportstech
        Insights
        • Sports Business
        • Heroes & Athletes
        • Brands
        Sports
        • Bike
        • Sports
        • Wintersports
        • Outdoor
        • More topics
        Editor's Choice
        • OutDoor Society
        • ISPO Award
        • ISPO Munich
    • Urban Culture
      • Megatrends
        • Sustainability
        • Health
        • Urban Culture
        • Sportstech
        Insights
        • Sports Business
        • Heroes & Athletes
        • Brands
        Sports
        • Bike
        • Sports
        • Wintersports
        • Outdoor
        • More topics
        Editor's Choice
        • OutDoor Society
        • ISPO Award
        • ISPO Munich
    • Sportstech
      • Megatrends
        • Sustainability
        • Health
        • Urban Culture
        • Sportstech
        Insights
        • Sports Business
        • Heroes & Athletes
        • Brands
        Sports
        • Bike
        • Sports
        • Wintersports
        • Outdoor
        • More topics
        Editor's Choice
        • OutDoor Society
        • ISPO Award
        • ISPO Munich
    • Sports
      • Megatrends
        • Sustainability
        • Health
        • Urban Culture
        • Sportstech
        Insights
        • Sports Business
        • Heroes & Athletes
        • Brands
        Sports
        • Bike
        • Sports
        • Wintersports
        • Outdoor
        • More topics
        Editor's Choice
        • OutDoor Society
        • ISPO Award
        • ISPO Munich
  • Community
    • AboutAll about the ISPO Collaborators Club
    • For business membersBenefits and successes
  • Job Market
    • Job offers
      • All job offers
      • Marketing
      • Retail
      • Sales
      • Design
      • Product Management
      All job offers
      For Companies

      ISPO Job Market is the career portal for the sports industry. For careers with passion

      Post a job offer
Contact persons
Amrei Kommer
Amrei Kommer
PR Manager
kommer@ispo.com+49 89 949-21406+49 89 949- 9721406
Press release01/23/2019
ISPO Beijing Final Report

ISPO Beijing celebrates successful anniversary

Share article

More than 400 exhibitors representing 682 brands and approximately 30,000 trade visitors and key opinion leaders (KOLs) took part in ISPO Beijing and Alpitec China held at the China International Exhibition Center (CIEC) from January 16 to 19, 2019. This year, the most important sports trade fair in the Asia-Pacific region was jam-packed with numerous forums, trends and innovative products and services relating to winter sports, outdoors, health & fitness, and manufacturing & suppliers. Soccer also featured for the first time.

ISPO Beijing Product innovationen
Around 400 exhibitors from the sports sector presented their new products at ISPO Beijing 2019
Download Final Report (136.6 KB)
Around 400 exhibitors from the sports sector presented their new products at ISPO Beijing 2019
Mascots of the German Bundesliga clubs in the Football Activation Area
Novelties in snow sports at ISPO Beijing 2019

“The Chinese have discovered a passion for soccer and their enthusiasm for it continues to grow. European clubs and leagues in particular are a huge source of inspiration for the emerging Chinese soccer market. ISPO Beijing has found a strong new partner in Bundesliga International for continuing to drive the soccer boom in Asia over the next few years,” says a delighted Elena Jasper, Exhibition Director ISPO Beijing. The specially created Football Activation Area played host to seven German first-league teams, namely Bayer 04 Leverkusen, Borussia Dortmund, Borussia Mönchengladbach, Eintracht Frankfurt, FC Schalke 04, VfB Stuttgart and VfL Wolfsburg. They challenged visitors to take part in various activities such as Speed Goal and Goal Wall Shooting and created a thrilling soccer atmosphere for them. The program also featured the Football Forum, which was held on the opening day of the trade fair. High-profile speakers from the clubs set out their strategies for activating the market in China and presented concepts for promoting and encouraging fresh young talents as well as ideas on brand positioning.

Winter sports continue to be popular thanks to Olympics

Winter sports have proven to be hugely popular for several years now, especially in view of the upcoming 2022 Beijing Winter Olympics. As well-known brands and exhibitors in this segment, Burton and Oakley made a welcome return to ISPO Beijing. The Market Introduction Program, designed for brands keen to penetrate the Chinese market, also focused on this area. As part of the two-day seminar program, representatives of 10 brands from across Europe, Asia and the U.S. gained a solid understanding of the specific ins and outs of the Chinese market thanks to industry experts in distribution, online and offline retail and commercial law, and made preliminary contacts.

The Asia Pacific Snow Conference was held for the 11th time in collaboration with the longstanding partner event Alpitec China, the leading trade show for mountain and winter technologies. Representatives from the technology, sports and tourism industries discussed advances being made with China’s ski resorts as well as models and measures for developing, maintaining and expanding them.

Ski Resort Tour participants were given an insight into the infrastructure of the winter sports resorts and treated to a taste of what to expect from the Olympics. Three 2022 Winter Olympics training venues and sites were on the itinerary, namely the Shougang Olympic Park, Wanlong Ski Resort and Genting Ski Resort Secret Garden. “China’s professionalism in preparing for the major sporting event is very impressive. Sports venues are being designed and built in line with the very latest standards. The Olympics will be just the start of China’s development as a winter sports nation,” says Klaus Dittrich, Chairman and CEO of Messe München.

Valuable knowledge transfer throughout all segments

An extensive supporting program was also provided for the other trade fair segments. The Sports Industry Forum focused on the topic of new investment opportunities for the sports business in China, including with regard to digitalization. Sport injuries and rehabilitation options were the main focal points of the Health & Fitness Forum. The China Climbing Report was published as part of the China Rock Summit. In the ISPO Textrends Area, international consultant for textile trends, Louisa Smith, presented the textile trends relating to materials, fibers, cuts and accessories set to take the industry by storm in the next few years. At the ISPO Award Exhibition and the ISPO Startup Village, visitors gained an overview of the most important innovative products and latest ideas to be devised by young entrepreneurs.

Creation of an advisory committee for ISPO Beijing

An international advisory committee has been set up in order to further develop and bring ISPO Beijing even more in line with the needs of the market, exhibitors and trade visitors. Representatives of exhibitors’ interests, industry representatives and partners met for the first time ever on the eve of this year’s event in order to discuss the strategic direction of the trade fair. The consensus amongst all participants was that the current format of ISPO Beijing represents a solid base with plenty of potential. New segments such as Sports Fashion and Travel should be added to the event in the future and the target group of key opinion leaders (KOLs) should be further expanded. Exchanging experience with Europe is the primary focus of interest.

Long-term exhibitors honored for their loyalty

In addition to considering future developments and upcoming trends, Messe München also took the opportunity to reflect on the past as part of the 15th anniversary of ISPO Beijing—more specifically, on 15 years full of challenges, changes and success. During the official birthday party, the ISPO team honored the five exhibitors which have been part of the trade fair ever since it was launched.

The next ISPO Beijing will be held from February 12 to 15, 2020 at its new location, the China International Exhibition Center (CIEC).

For more information on ISPO Beijing, please visit https://www.ispo.com/en/beijing

ISPO Sports Business Network
  • ISPO Academy
  • ISPO Award
  • ISPO Beijing
  • ISPO Brandnew
  • ISPO Job Market
  • ISPO Munich
  • ISPO Collaborators Club
  • ISPO Shanghai
  • ISPO Textrends
  • OutDoor by ISPO
  • OutDoor Society
  • ISPO.COM Media Kit
About ISPO
ISPO Newsletter
Perspectives of Sports and Outdoor (monthly)
Free of charge and new every month!
One megatrend-oriented focus topic per issue.
Sports Business Update (weekly)
Free of charge and new every friday!
Info and updates about all ISPO events, services and awards.
Register here!
ISPO Social Media
© ISPO. All rights reserved.

Meta menu (EN)

  • Imprint
  • Data Protection
  • Netiquette
  • Terms of Use
  • General Terms and Conditions
  • Privacy settings
ISPO Social Media
  • Language
    • English
    • Deutsch
    • Français (Home)
    • Spanish (Home)
    • Chinese
  • Home
  • About ISPO
    • Purpose
    • Sustainability
    • Connective Consultancy
    • 50 years of tomorrow
    • Media Data ISPO.com
    • Native Advertising on ISPO.com
    • About ISPO
  • Trade Shows
    • ISPO MunichThe world’s largest sports trade show.
      • ISPO Munich Home
      • Get Your Ticket
      • Opening Hours
      • Directions, Stay, Visas
      • Exhibitor Directory (2022)
      • Program (2022)
      • About ISPO Munich
      • For Visitors
      • For Exhibitors
      • For Journalists
    • OutDoor by ISPOThe international platform for a new outdoor movement
      • OutDoor by ISPO Home
      • These brands take part
      • Get ticket
      • Directions, Accomodation, Visa
      • Plans of grounds and halls
      • Program
      • For trade visitors
      • For exhibitors
      • For journalists
      • All pages at a glance
    • ISPO Beijing The leading Multi-Segment Exhibition for the sports industry in Asia
      • ISPO Beijing Home
      • Tickets
      • Opening Hours
      • Program
      • Directions, Stay, Visas
      • Exhibitors and Brand Directory
      • Segments
      • AvatarAvatar
      • For Visitors
      • For Exhibitors
      • For Journalists
      • About ISPO Beijing
    • ISPO ShanghaiThe Multi-Segment Exhibition in summer. Designed specially for Asia
      • ISPO Shanghai Home
      • Tickets
      • Opening Hours
      • Directions, Stay, Visas
      • Exhibitors and Brand Directory
      • Segments
      • For Visitors
      • For Exhibitors
      • For Journalists
      • About ISPO Shanghai
  • Conferences & Events
    • ISPO AcademyInternational conferences and trainings for your edge of knowledge
      • ISPO Academy Home
      • About ISPO Academy
    • Events
  • Innovation & Awards
    • ISPO AwardOur quality seal for outstanding products
      • ISPO Award Home
      • Winners
      • Jury
      • About ISPO Award
    • ISPO BrandnewThe stepping stone for start ups into the sports industry
      • ISPO Brandnew Home
      • Winners & Finalists 2022
      • Sponsors
      • About ISPO Brandnew
      • UpVentures
    • ISPO TextrendsOur platform for innovative performance textiles
      • ISPO Textrends Home
      • Trend brochures
      • Awardees Fall/Winter 24/25
      • Awardees Fall/Winter 23/24
      • Awardees Spring/Summer 24
      • Apparel Edition Award
      • Apparel Edition: Awardees ISPO Textrends Fall/Winter 2045/25
    • ISPO Collaborators ClubWe connect brands with consumer experts
    • E-Learning
  • News & Stories
    • Sustainability
    • Health
    • Urban Culture
    • Sportstech
    • Sports Business
    • Heroes & Athletes
    • Brands
    • Sports
    • OutDoor Society
    • More topics
  • Community
    • About Collaborators Club
    • For business members
  • Job Market
    • All Sport Jobs
    • Design
    • Marketing
    • Product Management
    • Retail
    • Sales
    • Post a job offer
  • Media Data ISPO.com
  • Press
    • Press Releases
    • Images and Media
    • At ISPO Munich
    • Press Contact
  • Contact
  • Newsletter Subscription
  • ISPO.com
  • Use ISPO.com for marketing
  • Contact Editorial Office
  • Individual consultancy
  • Service
  • Stay up to date
  • Hotline