The bicycle industry is discovering the gravel bike trend for itself. Read here on what makes these bikes so fascinating, which races you shouldn't miss and how you can test a new bike for free.
China's potential in soccer is huge. Representatives of Borussia Dortmund and VfL Wolfsburg explain how to open up the market. Find out more at the China Deep Dive Conference on February 5th at ISPO Munich 2019.
Not only is China's population unbelievable, the Middle Kingdom is also breaking new ground in other areas. Winter sports and running are booming, and the smartphone dominates everyday life.
Picture Organic Clothing celebrates its 10th anniversary. ISPO.com talks with co-founder Julien Durant about the humble beginnings, bets and tattoos, wrong goals and how Picture's future should look like.
Transferring a brand name into Chinese is not easy. Facebook and the Dallas Mavericks have also noticed this. ISPO.com explains how serious mistakes can be avoided.
In many parts of society, men are in charge in China - but not in elite sports. Whether individual or team sports, women ensure international success and medals. ISPO.com presents China’s female sports stars.
China is pushing ahead unabated with its sports offensive. For the video series "Life Tracks," Chinese Olympians provide insights that also help the sports industry. Among them: Wu Minxia, four-time gold medal winner in water diving.
