On 16.04.2019 the three climbers David Lama, Hansjörg Auer and Jess Roskelley were caught and killed by an avalanche on a tour in the Canadian Rocky Mountains. This is how the world reacted to the tragic misfortune.
Butterfly Coach is a virtual personal trainer who offers a 24 hour chatbot and gives advice on training and nutrition. The fitness app is available for download for Android and iOS today.
The La Liga ball is provided by Puma, the new supplier of the Spanish Football Championship. In addition, the sports brand will sponsor two clubs in the future - and cooperate with new top stars.
The times of black and grey functional underwear are long gone. Many women want colorful and unusual designs as well as fashionable yet functional baselayers. Here are some of the leading brands in pictures.
Why do customers buy what they buy? In its study "How athletes buy", ISPO analysed the buying behaviour of athletes throughout Europe. We show all results of the study in info graphics.
The sports industry made a turnover of 174 billion dollars in 2018. But what impulses ultimately lead consumers to purchase decisions? An ISPO study shows that recreational athletes are particularly active online - and watch out for awards.
In 2018, the importance of the fitness industry will continue to grow. With more than 60 million members, it is the number 1 among the sporting activities in Europe. Especially Germany and Scandinavia stand out.