Functional underwear no longer has to look boring. Many brands rely on colorful and unusual designs while still maintaining functionality.
The functional underwear of Norwegian freestyle skier Kari Traa is designed by women for women. With her brand, she produces fashionable and functional baselayers that are impressive to look at.
Women and girls also want to feel feminine in functional underwear. And that even if they are sweaty and not wearing make up on their way after sport. Kari Traa relies exactly on this feeling.
Kar Traa's concept is well received and there are now 17 different functional underwear lines, so there is something for every taste.
The rough Norwegian nature, the severe weather conditions and the Scandinavian traditions serve as inspiration for the Åkle Pant. It consists of 100 percent merino wool and is perfect for cold weather.
super.natural has also understood women's desire for multifunctional, beautiful functional underwear. The brand's focus is on Baselayer for outdoor sports.
Anna Vister is a snowboarder, fashion designer and founder of Eivy. She wanted to change the perception of functional underwear as pure sportswear to fashionable baselayers. And she succeeded.
With somewhat wilder and more unusual designs, Eivy is aimed at a younger target group. Her functional underwear should be able to be worn all year round.
With its young and very fashionable approach, Eivy continues to set new trends. The fashionable combination of everyday wear and sportswear is well received.
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