How do companies have to design and market their products in order to be attractive for women as a target group? Here are 5 tips for successful product and sales marketing in the sports industry.
Japan hosted the Rugby World Cup, the biggest sporting event of the year. ISPO.com answers the most important questions about records, ratings and sponsors.
The Professional Triathletes Organisation, a group of athletes, plans to acquire the Ironman rights previously held by the Wanda Sports Group of China. They orient themselves thereby at the successes of other kinds of sport.
The mountain sports brand Dynafit moves to Kiefersfelden, which should increase the attractiveness of the company for employees in the outdoor segment. Meanwhile the owner Heiner Oberrauch prepares his withdrawal.
With two weeks to go until the European Outdoor Summit (EOS) takes place from 26th to 27th September 2019 in Interlaken Switzerland, the European Outdoor Group (EOG) announced the final timetable and a new speaker to the line-up.