Digitalization is also reaching outdoor enthusiasts. But what digital tools do customers really need? This is what ISPO Open Innovation and Jack Wolfskin want to find out in a survey. All participants receive a reward.
The Swiss outdoor brand Odlo has a new CEO: Knut Are Høgberg replaces the Frenchman Christophe Bézu, who has put the company back on track for success in the past three years. Bézu will continue to be available to the company.
The concept for OutDoor by ISPO stands. On ISPO.com, key representatives of the outdoor industry describe their reactions. Read here: Maximilian Nortz, Managing Director of International Business at BLACKYAK: How We Can Activate Young People Together