Background stories and news about ISPO Open Innovation
Crowdsourcing is a powerful tool for companies in the sports industry: Platforms like ISPO Open Innovation bring brands together with consumers to test sports products, develop new ideas and share them.
Here you will find current articles, news and case studies on crowdsourcing and ISPO Open Innovation.
The internet redefines the relationship between consumers and businesses. Crowdsourcing turns consumers into co-developers and enables companies to change perspectives. How can you involve your customers in the development process and how can they become ambassadors for your product innovation?