Markets

The sports industry must develop massively due to changes in consumer behaviour. At the ISPO Re.Start Days, managers are convinced of this and demand open discussions within the industry.

More and more companies are feeling the great pressure of the market especially in times of the corona crisis. The challenge can be a driving force for innovation and digital solutions. But where to start? ISPO.com provides four valuable tips for the smoothest possible digital change.

The head of the sustainability program at Gore, talks about greenwashing, cooperation with competitors and the sensible use of chemicals.

Futurologist Tristan Horx on the future opportunities of sport in the face of an increasingly digital world.

The Olympic Games in Tokyo in 2021 are only one reason for the upturn in the Japanese sports market. Outdoor and young trend sports are in the land of the rising sun in.

ISPO.com explains in 6 tips why the business structure in China is fundamentally different than in Europe and which cities you should keep in mind.

China is becoming a testing ground for individualization in the sports industry. The first customizable shoe model in trend sport trail running was launched in Shanghai.

Women are still underrepresented in outdoor sports. But since the "She Moves Mountains" campaign by The North Face a change is noticeable. Also because the gender marketing of the brand bears economic and social fruit.

Ortlieb wants to prevent the interchangeability of brands. Now the brand exclusively explains why the verdict against Amazon was a big step in the right direction.

On their home market in China, Anta Sports is the number three behind Nike and Adidas. Now the in Europe largely unknown sports company has taken over Amer Sports and has become one of the largest players in the world. Read the opinion of ISPO experts from Asia here.