The Olympic Games in Tokyo in 2020 are only one reason for the upturn in the Japanese sports market. Outdoor and young trend sports are in the land of the rising sun in.
China is becoming a testing ground for individualization in the sports industry. The first customizable shoe model in trend sport trail running was launched in Shanghai.
Women are still underrepresented in outdoor sports. But since the "She Moves Mountains" campaign by The North Face a change is noticeable. Also because the gender marketing of the brand bears economic and social fruit.
Ortlieb wants to prevent the interchangeability of brands. Now the brand exclusively explains why the verdict against Amazon was a big step in the right direction.
More and more companies are feeling the great pressure of the market in the highly competitive sports and outdoor industry. We show you four solutions for the great challenges of digitization.
On their home market in China, Anta Sports is the number three behind Nike and Adidas. Now the in Europe largely unknown sports company has taken over Amer Sports and has become one of the largest players in the world. Read the opinion of ISPO experts from Asia here.
The sports industry made a turnover of 174 billion dollars in 2018. But what impulses ultimately lead consumers to purchase decisions? An ISPO study shows that recreational athletes are particularly active online - and watch out for awards.
After the opening of ISPO Munich 2019, Klaus Dittrich, Chairman and CEO of Messe München, talked about the most important innovations in 2019. He finds it particularly remarkable how ISPO brings young people into the sports business.
