Market analyst YouGov concludes in a study that a clear social attitude of brands is well received by German consumers. However, it is also clear that there is a great deal of scepticism – and those who do not follow words with deeds will be punished.
More and more Europeans want to switch from bicycles to e-bikes. This is the result of a study by Shimano. Even those who are not interested in cycling have become accessible as buyers through e-bikes.
Because Facebook does not resolutely oppose hatred and discrimination, more and more brands in the sports and outdoor world are boycotting the social giant. The campaign has not missed its mark: Facebook vows to improve, but first talks ended disappointingly.
In view of Covid-19, sports clubs and associations have found creative solutions to run leagues and events - from new tournament formats to unusual cooperations. But the crisis is not over yet: Amateur sport is suffering from the restrictions - and without fans, things will get complicated even for the professionals.
Nobel Peace Prize winner Professor Muhammad Yunus made a plea for the role of sport in shaping the future at the ISPO Re.Start Days. In view of the challenges ahead, it is time to rethink. Registered participants can watch the complete interview as a full length video.
Also, and especially during sports, mouthguards and masks can help contain the spread of the corona virus. But is sport with a mask really healthy? What effect does a mask have on training? ISPO.com gives tips.