Comparability, transparency, storytelling - this is how brands can bring the topic of sustainability closer to their customers. There are already good examples of this.

These sports brands are winning the online race in Germany: A new study by EDM Publications offers unique insights for the sports and outdoor industry.

The European Championships Munich 2022 are to show the world what a sports event of the future could look like. 50 years after the Summer Olympics at the same location, 4,400 athletes are to celebrate a lasting festival with hopefully many spectators.

Whether it's clubs, training groups or online meet-ups: sports communities have an enormous significance for well-being. However, according to renowned sports psychologist Kai Engbert, the Corona pandemic will permanently change the structures.

Alex Txikon wants to go down in the history books with his winter ascent of Manaslu. The Spaniard combines extreme mountaineering with sustainability.

Malaika Mihambo, twice Germany's Sportswoman of the Year, underlines the importance of sport in the Corona crisis in an exclusive interview.

The European Union wants to make sustainability a market norm. Following the already adopted "Circular Economy Action Plan", clear legal requirements for the textile industry are to follow by the end of the year. Best practice examples from the sports sector already exist.