ISPO Autor
Lars Becker


Die Digitalisierung erreicht auch die Outdoor-Welt
Digitalization is also reaching outdoor enthusiasts. But what digital tools do customers really need? This is what ISPO Open Innovation and Jack Wolfskin want to find out in a survey. All participants receive a reward.

Der Aufwärtstrend der Outdoor-Branche setzt sich auch 2018 fort.
After a strong year in 2017, the positive trend in the outdoor industry continues in 2018, as an evaluation by the European Outdoor Group for the first half of the year shows. The EOG wants to provide its members with ever better and more up-to-date data on market developments.