The Corona pandemic has shaken up the fitness industry. Instead of the motto "higher, faster, further", the future will see more health orientation, holistic offers and specialization in particular clientele such as risk groups. We present the seven most important fitness trends for the year 2021.

ISPO Shanghai will show the latest trends in the Chinese sports industry from 3 to 5 July. Generation Z and Spashion, the combination of sports and fashion, are becoming increasingly important.

The sports industry must develop massively due to changes in consumer behaviour. At the ISPO Re.Start Days, managers are convinced of this and demand open discussions within the industry.

Agility, (virtual) customer proximity and omnichannel - these are the most important success factors for sports retail during and after Corona.

China's sports industry is on the way back to normality. This helps markets such as Europe or North America working out how the comeback after the Corona crisis will become succeefully.

The Covid-19 pandemic, including the postponement of the Olympic Games and the UEFA Euro, has hit the sports industry hard. IOC and big players in the industry are now hoping for a historic 2021.

Content instead of ads, super apps, key opinion leaders and mobile only - in times of corona crisis and crumbling marketing budgets, innovative solutions are all the more important. A look at Chinese brands shows marketing solutions for the future.