In winter 2020/21, many things will be different in terms of holidays and winter sports due to the Covid-19 pandemic. In order to motivate people to stay active outdoors, Peter Schöffel demands even more customer focus and cross-sector cooperation between the sports and outdoor industry.

The development of innovative new products is an important fuel for the success of the sports industry. We have asked well-known companies about their recipes for success.

FC Bayern München has opened three football schools and trained hundreds of coaches since opening its branch in China. With the commitment, the treble champion is hoping for a foothold in a huge market.

In the German fitness industry, the signs are pointing towards digitalisation and consolidation: Deloitte presented interesting figures for the fitness market at the ISPO Re.Start Days. The industry has to reinvent itself because of corona.

The Corona pandemic has shaken up the fitness industry. Instead of the motto "higher, faster, further", the future will see more health orientation, holistic offers and specialization in particular clientele such as risk groups. We present the seven most important fitness trends for the year 2021.

ISPO Shanghai will show the latest trends in the Chinese sports industry from 3 to 5 July. Generation Z and Spashion, the combination of sports and fashion, are becoming increasingly important.

The sports industry must develop massively due to changes in consumer behaviour. At the ISPO Re.Start Days, managers are convinced of this and demand open discussions within the industry.