In winter 2020/21, many things will be different in terms of holidays and winter sports due to the Covid-19 pandemic. In order to motivate people to stay active outdoors, Peter Schöffel demands even more customer focus and cross-sector cooperation between the sports and outdoor industry.
FC Bayern München has opened three football schools and trained hundreds of coaches since opening its branch in China. With the commitment, the treble champion is hoping for a foothold in a huge market.
In the German fitness industry, the signs are pointing towards digitalisation and consolidation: Deloitte presented interesting figures for the fitness market at the ISPO Re.Start Days. The industry has to reinvent itself because of corona.
The Corona pandemic has shaken up the fitness industry. Instead of the motto "higher, faster, further", the future will see more health orientation, holistic offers and specialization in particular clientele such as risk groups. We present the seven most important fitness trends for the year 2021.