Sustainability is becoming increasingly important for the sports and outdoor industry, especially in these challenging times. ISPO has therefore spoken with pioneers in this field. We continue the series with David Ekelund, CEO of Icebug.
The mobile coach is on the rise - accelerated by the Covid pandemic. AI is now omnipresent in training and health apps. And in professional sport and marketing? Is artificial intelligence increasingly playing a leading role here as well?
OrthoLite becomes more attractive for customers in Europe. The world market leader for insoles opens a new factory in Spain and increases its capacity for the Eurpoean market.
Whether it's clubs, training groups or online meet-ups: sports communities have an enormous significance for well-being. However, according to renowned sports psychologist Kai Engbert, the Corona pandemic will permanently change the structures.