The mobile coach is on the rise - accelerated by the Covid pandemic. AI is now omnipresent in training and health apps. And in professional sport and marketing? Is artificial intelligence increasingly playing a leading role here as well?
Whether it's clubs, training groups or online meet-ups: sports communities have an enormous significance for well-being. However, according to renowned sports psychologist Kai Engbert, the Corona pandemic will permanently change the structures.
There was no getting around Lindsey Vonn on and off the slopes. The downhill specialist from the USA is a record World Cup winner and is in demand even after her career has ended: as an Olympic expert, but also in the world of sports business and fashion.