The Corona pandemic has shaken up the fitness industry. Instead of the motto "higher, faster, further", the future will see more health orientation, holistic offers and specialization in particular clientele such as risk groups. We present the seven most important fitness trends for the year 2021.
Content instead of ads, super apps, key opinion leaders and mobile only - in times of corona crisis and crumbling marketing budgets, innovative solutions are all the more important. A look at Chinese brands shows marketing solutions for the future.