Covid-related lockdowns are having a serious impact on sport and clubs in Europe. But communities in sport are not only important for our well-being, but also for cohesion in society.

The Olympic Games are a money machine: 14 top sponsors - including global brands such as Coca-Cola, Intel and Alibaba - and almost 70 other partners flush billions into the IOC's coffers. All information about the sponsors, partners and financiers.

Outdoor by ISPO (October 5 to 7) and ISPO Munich (January 23 to 26, 2022) can also take place in Munich as a presence event as planned. Bavaria's Minister of Economic Affairs Hubert Aiwanger officially announced the relaunch of the trade fairs in the Free State as of September 1.

Comparability, transparency, storytelling - this is how brands can bring the topic of sustainability closer to their customers. There are already good examples of this.

These sports brands are winning the online race in Germany: A new study by EDM Publications offers unique insights for the sports and outdoor industry.

The European Championships Munich 2022 are to show the world what a sports event of the future could look like. 50 years after the Summer Olympics at the same location, 4,400 athletes are to celebrate a lasting festival with hopefully many spectators.