China is becoming a testing ground for individualization in the sports industry. The first customizable shoe model in trend sport trail running was launched in Shanghai.
FC Bayern München has opened three football schools and trained hundreds of coaches since opening its branch in China. With the commitment, the club is hoping for a foothold in a huge market.
Xia Boyu was the first double leg amputee to climb Mount Everest via the southern route. After the fulfillment of his lifelong dream, the Chinese continues his incredible story by climbing the highest mountains of all continents.
China wants to become a world leader with billions invested in football. The DFB and the Bundesliga clubs are competing with other countries for the market with enormous potential, which is not free of imponderables.
Marcel Hirscher has been dominating the Alpine Ski World Cup for years. The Austrian now wants to finally fulfill his dream of Olympic gold at the 2018 Winter Games in Pyeongchang. ISPO.com presents the stars of the Olympic Games.
Many visitors, satisfied exhibitors: the 5th ISPO Shanghai was a success. The trade fair focused in particular on football with prominent visitors and Chinese sports stars.
