There was no getting around Lindsey Vonn on and off the slopes. The downhill specialist from the USA is a record World Cup winner and is in demand even after her career has ended: as an Olympic expert, but also in the world of sports business and fashion.
The Olympic Games are a money machine: 14 top sponsors - including global brands such as Coca-Cola, Intel and Alibaba - and almost 70 other partners flush billions into the IOC's coffers. All information about the sponsors, partners and financiers.
The European Championships 2022 in Munich are to show the world what a sports event of the future could look like. 50 years after the Summer Olympics at the same location, 4,700 athletes are to celebrate a lasting festival with hopefully many spectators.
