Adidas is rapidly expanding its e-commerce platforms. Jacqueline Smith-Dubendorfer has been significantly involved in the online offensive as a manager for seven years. In an interview with ISPO.com, she explains how Adidas intends to achieve its high goals in online retail with strategic partnerships.
With its “Creating the New” strategy, Adidas is driving the digital transformation forward. At the ISPO Digitize Summit, Roland Auschel and Jacqueline Smith-Dubendorfer explain how Adidas aims to win the race together with its retail partners.
Digitalization represents a huge challenge for retail trade. At the ISPO Digitize, the CEO of the ANWR Group (incl. Sport 2000) explains how the bricks-and-mortar trade must address the digital transformation.