The victory goes to Austria: Original+ is ISPO Brandnew Overall Winner 2019. The sports start-up impressed the jury with tailor-made skis. But now managing director Rumpfhuber has a little problem to solve.
Adidas is rapidly expanding its e-commerce platforms. Jacqueline Smith-Dubendorfer has been significantly involved in the online offensive as a manager for seven years. In an interview with ISPO.com, she explains how Adidas intends to achieve its high goals in online retail with strategic partnerships.