Sports marketing

Sports business
Jan Frodeno on his way to the third Ironman victory in Hawaii
Because of the Corona pandemic, professional sport has been suspended. But the stars of the scene remain present in the social media - with special challenges, appeals to the fans or simply some distraction. shows how athletes use social media in lockdown.

Outstanding Outdoor 2019 - Awardverleihung
Also this year, ISPO awards the Outstanding Outdoor 2020 label to the outdoor industry's most exceptional products. From now on, companies can apply online for the outdoor industry's most coveted seal of quality. The application phase for ISPO Textrends Spring/Summer 2020 has also been extended.

Via Tablet konnten die Jury-Mitglieder die eingereichten Produkte bewerten.
How is the sports industry dealing with the Corona crisis? What is the situation of retailers - and where can possible support be provided? In order to get an adequate picture of the status quo and thus work on suitable solutions, ISPO asks for the valuable input of retail players in a brand new survey.