The concept for OutDoor by ISPO stands. On ISPO.com, key representatives of the outdoor industry describe their reactions. Read here: Maximilian Nortz, Managing Director of International Business at BLACKYAK: How We Can Activate Young People Together
The European Outdoor Group (EOG) and ISPO have presented the concept for OutDoor by ISPO. Reiner Gerstner, CMO at the technology company TQ, explains what he thought of the launch and what’s to be done now.
The concept has been finalized for the first OutDoor by ISPO in 2019. Here, Alex Koska, CEO of Fenix, explains what it will take for the OutDoor by ISPO to become a successful platform. And why the industry will have to step up.
After 25 years in Friedrichshafen, OutDoor will be moving to Munich in summer 2019. Roughly one year before, the groundbreaking concept from the European Outdoor Group and ISPO was presented. Andy Schimeck, Chairman of the Federal Association of the German Sport Goods Industry, weighs in.
With a worldwide campaign, The North Face wants to strengthen women in the sports business and direct their attention to them - also in an entrepreneurial way. The extreme athletes Hilaree Nelson, Ashima Shiraishi, Margo Hayes and Fernanda Maciel stand for "Move Mountains".