B2B


Digitalization
Wie verändert die Digitalisierung das Sportbusiness? ISPO Digitize liefert Antworten.
It is the event for the digitization of the sports industry: ISPO Digitize (28th and 29th June, Messe München). Manufacturers and retailers learn everything they need to know about digitization in the sporting goods industry. Save your ticket fast and save money.



Sports business
Martin Benda leads the legal department of the sports company Puma.
Puma has a new General Counsel. Martin Benda comes from the beverage manufacturer Coca-Cola and will in future lead the legal department of the sports company. After 20 years of operation, his forerunner has taken a new path.

Sports business
Billabong shops now belong to the former competitor
The takeover of the board sports specialist Billabong International by competitor Boardriders has been completed perfectly and officially. The result is the world's leading action sports company with the former Boardriders brands Quiksilver, Roxy and DC Shoes as well as the brands Billabong, RVCA, Xcel, VonZipper and Element, which previously belonged to Billabong.

Sports business
Puma reports good figures in the first quarter of 2018.
Thanks to demand from China, Puma has made a good start to the financial year, like its local competitor Adidas. Furthermore, the sporting goods manufacturer will equip two popular football clubs in the future. 




Digitalization
Besucher des Dreamhacks in Leipzig.
With digitization, the topic of eSports is becoming increasingly important. A new billion-dollar market is emerging worldwide; even the DOSB now has digital sports on its agenda. ISPO Academy Connect is devoting an evening to this topic, asking with an employee of FC Schalke 04 whether the new will replace traditional sports.