B2B

From 30. NOV. - 02 DEC. ISPO will show how orientation works in the sports business through curated formats, global networking and clear brand management. In an interview, Christoph Beaufils reveals why "Clarity through Curation" is more than just a claim.

Discover how brands like Nike and Patagonia build culture and long-term impact through purpose-driven brand management.

Discover how new approaches and digital innovation boost physical activity, improve mental health and open new growth opportunities for the sports industry.

Market opportunity: non-athletes. Find out how brands and retailers can get them excited about sport with targeted campaigns.

Olympians Kati Wilhelm, André Lange, and Tom Liebscher reflect on their life after sports, funding gaps, school sports, visibility, and Germany’s Olympics future.