Image credit:
Munich Trade Fairs Ltd.
Image credit:
Munich Trade Fairs Ltd.
ISPO Munich/07/11/2024

ISPO Munich 2024: Experience the global sports business up close

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What do sports and business have in common? Success hinges on connections. Contacts enable experience, reveal solutions, offer insights and provide orientation. The perfect venue for this: ISPO Munich 2024. As the global leading trade fair of the sports industry and the world's largest sports business event, it opens its doors from 03-05 DECEMBER. Experiences, solutions, insights, guidance: that's what awaits you at the sports happening of the year.

The new slogan "LOVE EVERY CONTACT" underlines the importance of the leading international trade fair as a platform for exchange and networking, as the hottest trends, innovations and premieres in the areas of sport, health and fashion are presented here, discussed in the community and brought out into the world.

As the heart of the global ecosystem in the sports business, ISPO Munich 2023 attracted more than 2,400 international exhibitors and around 60,000 visitors from almost 120 countries to the Bavarian capital. This makes it one of the most far-reaching and influential events in the international sports industry: a happening that brings together not only brands and retailers, but also start-ups and investors, suppliers, solution providers, consultancies, agencies, media and athletes from all over the world.

"Thanks to the wide range of offers for guests and exhibitors, ISPO Munich is once again the most efficient way to get a comprehensive overview of innovations and trends, be inspired and network with the global community in just three days," explains Exhibition Director Lena Haushofer. Well-known companies such as Bergans, Blackroll, Oakley, Fjällraven, Hanwag, Icebug, Ternua, Kailas, K. Swiss, La Sportiva, Maloja, Colmar, Montura, Polartec, Recco, Sketchers and Gore have already registered as exhibitors for this year.

Make Experiences: Experience innovation up close

The combination of sport, outdoor and fashion is the focus of this year's ISPO Munich. The highlights: ISPO 520M by Highsnobiety and Zeitgeist by ISPO 2024 Edition.

ISPO 520M by Highsnobiety is THE platform to shape the future of outdoor, fashion and culture together. As the outdoor industry continues to evolve, 520M is ready to lead the way and shape the future of outdoor fashion and culture for generations to come. In parallel, the Zeitgeist by ISPO presentation concept offers brands a stage to showcase their innovative designs and concepts and define the pulse of modern sports fashion. Zeitgeist by ISPO - this is where innovation meets inspiration and the future of fashion unfolds.

The Pickleball and Padel Village is the place for sports. Climbing and racket sports equipment can be tested there. Athletes and professional players demonstrate their sport at the highest level and provide non-stop action. The top brands present their products on the climbing wall or on the racket courts, while a lounge area offers space for networking.

ISPO Munich presents the latest trends in the health sector in cooperation with the Leipzig trade show at therapie MÜNCHEN in the ICM and an adjacent exhibition area. The trade fair and congress for therapy and medical rehabilitation is aimed at physiotherapists, occupational therapists, sports therapists and masseurs.

Action in the Padel Village at ISPO Munich 2023
Image credit:
Messe München GmbH

Find Solutions: Discover forward-looking solutions

The heart of this year's ISPO Munich is once again the Future Lab, the perfect arena for innovations and insights, digital transformation and networking. This is where challenges meet solutions in three curated themed areas:

  • ISPO Brandnew: Start-ups and their innovative business models
  • Digitize and Retail Hub: Solution providers for digital transformation in the sports industry and retail
  • Career Hub: platform for employer branding and recruitment

Sustainability continues to be one of the industry's innovation drivers. The Sustainability Hub showcases innovative products, state-of-the-art materials and revolutionary initiatives that are reshaping our understanding of sustainability. The Sustainability Hub focuses on the ESG principles, which evaluate how companies manage their sustainability measures. They provide the framework to understand the innovations of individual companies at product level, in the supply chain or in transparency and to derive their own measures from them.

Material innovations can be discovered up close in the Material Lab in the Sustainability Hub
Image credit:
Messe München GmbH

Gain Insights: New conferences at ISPO Munich 2024

"All hubs inspire with their own high-quality conference program and invite you to exchange ideas with the community in networking areas," says Lena Haushofer. The Future Lab will once again be home to the Main Stage with a speaker line-up of well-known personalities from the world of sport and sports business. Last year's highlight speakers included Thomas Tuchel, Yusra Mardini, Gorden Herbert and Colin Kaepernick.

In addition, ISPO Munich 2024 has significantly expanded its range of conferences:

  • With SPORT MARKE MEDIEN ISPO and the ESB Marketing Network are opening a new chapter. Influential brands, pioneering sports organizations and leading media experts will come together on 2 and 3 DECEMBER to define the future of sport. SPORT MARKE MEDIEN is more than a congress: it is a catalyst for change and progress in the world of sports marketing.
  • As an independent and cross-sport platform, the German Trainers' Summit on 04 DECEMBER 2024 offers a unique opportunity for coaches in elite sport to expand their expertise, network and discover new approaches for their daily work with their athletes. Participants can look forward to a high-calibre programme of lectures presenting the latest findings and trends from the fields of performance-optimizing training strategies, nutritional science, cycle-based training and competition to the latest technological developments.
  • The Sports Tech Nation originally based in Tel Aviv, completes the extended conference program at ISPO Munich. Also on December 4, the leading summit of the sports technology industry will provide a platform for prominent sports and technology executives to meet, discuss trends and learn about the industry's most groundbreaking technologies.
Numerous highlight speakers inspire the audience on the Main Stage
Image credit:
Messe München GmbH

Get Guidance: Award-winning innovations provide orientation

ISPO Munich is the most efficient way to get an overview of business and product innovations in three days. The ISPO Award platforms recognize outstanding achievements in the sports industry and its suppliers. They offer a glimpse into the future: outstanding products, new start-ups and pioneering material innovations!

  • For years, the ISPO Award has established itself internationally as a trend-setting award for outstanding products. Retailers value it as a guide for the upcoming product range selection, journalists as a summary of groundbreaking product innovations and customers as a preview of tomorrow's market highlights.
  • ISPO Brandnew is the world's largest platform for start-ups in the sports and outdoor industry. ISPO has been looking for and naming the most promising newcomers since 2000. Former award winners, including GoPro, Naish Kites, Maloja, Nixon and On, are shaping the market today.
  • ISPO Textrends identifies and presents the material trends of the future. The award-winning fabrics, membranes, trims and insulations are used in high-quality sportswear and fashion collections. The regular trend reports are a valued guide for designers and product managers.

All three award formats will be presented at ISPO Munich with their own exhibition formats. The winners will each be celebrated with their own award ceremony on the Main Stage in the Future Lab.

The ISPO Award trophy is waiting to be presented
Image credit:
Messe München GmbH
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