Besucher der ISPO Munich blick durch Kleiderständer in die Kamera

Design with ISPO - trends, brands, community

Image credit: Messe München GmbH

Design is changing sport and therefore also the prospects for the sports business.

We see: Design is more than just aesthetics. It is a strategic tool for innovation, differentiation and sustainable growth. It helps to decide which products prevail - and how sport is perceived.

The demands on design are increasing. The combination of function, material innovation, sustainability and brand DNA is becoming more complex. Those who take design seriously today are actively shaping the sports world of tomorrow.

Whether you develop textile innovations, provide smart technologies for design processes or create new innovations as a product developer, the sports industry needs your contribution - and we want to support you in making it visible.

We are convinced that design is a catalyst. And together we can make sport bigger.

Do you want to be a part of it?

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How you can develop your business sustainably

We want to bring together all the players; sports brands, manufacturers, technology providers, material suppliers, scientists and consultants, and create an open space to work together on real progress. ISPO is designed to be the platform where you can explore new opportunities, make valuable contacts and grow your business in a meaningful way.

  • Finding the right partners

    For more business opportunities, more network, and more growth.

  • Getting ahead together

    With open dialog, cooperation and bundled expertise.

  • Mastering strategies

    In workshops, masterclasses and with insights that will drive your business forward.

Which offers will support you

  • ISPO 2025

    The annual flagship event where design finds relevance, orientation and reach.

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  • Curated trend areas

    Zeitgeist or ISPO 520M by Highsnobiety offer direct insights from market players.

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  • ISPO Textrends

    The ISPO Textrends award material innovations and create visibility and orientation.

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  • Retail initiative

    Perfect opportunity for insight and feedback discussions with retailers from the Retail Club.

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  • Expert Insights

    Share your insights and innovations with the sports community or find guidance.

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Besucher*innen der ISPO im Gespräch

ISPO 2025

In three curated arenas - Upstream & Supply, Brands & Products, Commerce & Experience - ISPO connects designers and product developers, brands and markets along the entire value chain. This is where new design standards are set, sustainable materials are discovered and user-centered product solutions are made visible. If you have something to show, show it here. With curated areas, targeted matchmaking, visibility for future-oriented materials and platforms such as the ISPO Textrends Award, we make design and product development a central lever for business.

Why be there?

  • Show design & find inspiration: Show your concepts, prototypes or series solutions while discovering how others bring design and innovation to life.
  • Share knowledge & absorb impulses: In talks, panels and conferences on design trends, consumer behavior, health & tech, you will gain valuable insights and pass them on.
  • Discover technology & rethink design: The SportsTech Area brings you into contact with technologies that redefine design at an early stage. Whether you are presenting your own solutions or looking for new tools for your next development, this is where the head start begins.
  • Networking & shaping business: Make contacts that make an impact with brands, retailers, productdevelopers and technology drivers.

Save the Date: 30. NOV. - 02 DEC. 2025

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Speaker in der Highsnobiety Area auf der ISPO

Curated trend areas

For designers, product developers and all sports fashion experts, ISPO 2025 offers two curated trend areas: Zeitgeist by ISPO and ISPO 520M by Highsnobiety, each a central stage for the combination of sports, fashion and urban culture.

  1. Zeitgeist showcases creative pioneering brands from sportswear, street and outdoor lifestyle. Established names such as Osprey, Arys, Fessura and many more meet here to showcase their innovative designs and set new market impulses.
  2. ISPO 520M by Highsnobiety is the stage for the creative intersection of outdoor, performance fashion and urban culture, curated by Highsnobiety. Together, brands such as HOKA, Stanley, ON, Marrell and many more are shaping the new narrative of sports fashion, combining function and lifestyle with cultural depth.

Why be part of it?

  • Expand your network & become visible: Meet industry experts and like-minded people who think strategically about design and fashion for exchange and networking.
  • Show design & experience inspiration: Exhibit your concepts in curated spaces - and discover how others implement innovative designs at the same time. The exchange is as close and immediate as the pulse of the times.
  • Combine fashion and function: Experience live how sportswear charges functionality with style, show your statement pieces or find inspiration and products.

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Gewinnerinnen des Award halten die Trophäe hoch

ISPO Textrend Award

Are you developing materials that will shape the sport of tomorrow? Or are you specifically looking for the best textile trends for your next collection? ISPO Textrends is the compass for all those who need orientation along the product development process and a stage for all those who want to make innovations visible.

  1. The ISPO Textrends Award honors forward-looking textile innovations from fibers and fabrics to smart functionalities. Selected by an international jury of experts, the winners are the center of attention at the trade fair, online and all year round.
  2. The ISPO Textrends Marketplace brings these innovations directly to the market: Award-winning materials that have been listed for sale are accessible there all year round for brands, product developers and buyers worldwide.

Why participate?

  • Submit & gain visibility: Position your innovations in a curated environment that reaches brands, developers and media in a targeted way.
  • Discover & make decisions: Find the most groundbreaking textile trends and award-winning materials for your next collections. At ISPO, in the Trendbook & Trend Brochure and in the Marketplace.
  • Network & set impulses: Meet the movers and shakers in the industry - in an exchange about function, aesthetics, sustainability and performance.

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Retailer und Aussteller im Gespräch auf der ISPO

Retail Initiative

The Retail Initiative with the Retail Club of ISPO 2025 brings the most important retailers from Germany and abroad to the trade fair. This means that retailers will be more involved than ever before and you will benefit from this if you develop innovative products, materials or solutions for the sports and fashion market.

You get better access to relevant retail contacts, more direct discussions with decision-makers and more visibility for your product range.

What this means for you:

  • Relevant retailers on site - direct feedback, open to new products, technologies and brands.
  • Efficient networking - get in touch with the right partners for your business more easily.
  • Targeted visibility - show your innovations to a prepared, interested retail audience.

ISPO brings retailers directly to your stand.

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Screenshot ISPO Magazin und Reichweitenzahlen von ISPO.com

Design at ISPO.com: Discover and share knowledge

At ISPO.com you will find comprehensive and practice-oriented articles from the design and fashion sector. Our Expert Insights analyze current topics that concern the industry and present guides and innovative approaches. Best practice examples show how challenges can become a real competitive advantage.

Do you have insights or innovations? Share them with the community!

With Advertising at ISPO.com you can present your expertise to an international audience of experts. We know how important it is to reach the right people - that's why we offer various formats, from editorial articles to sponsored content and interviews. Together, we will find the right way to make your expertise visible with a reach of 290,000 unique users per month and more than 40,000 newsletter subscribers and provide valuable impetus for the industry.

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Are you interested or already have your own ideas in mind?

You are not looking for standard solutions, but want to make your brand visible with an individual stand design, an exclusive speaker slot or a customized sponsoring package together with ISPO? Or do you have your own ideas?

Get in touch with us and we'll find the right solution together.

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