Here’s a quick summary of the key highlights:
- Still time to join ISPO: Tailored formats and exclusive exhibitor packages offer excellent last-minute opportunities to showcase your presence.
- Meet retailers and close new deals: The new ISPO Retail Club and a conference program tailored specifically to retailers’ needs are bringing more buyers to the trade show than ever before.
- Explore the world of organized sports: Our new Health & Wellbeing area, along with conferences like the Trainers' Summit, Sports Tech Nation, or Longevity Now by FITBOOK, put the spotlight on key topics like sports science, movement, nutrition, and recovery and attract entirely new target groups to the event.
- Engage with media and influencers: Explore the House of Content and the Creator Summit to connect with journalists and creators.
- Network with key players: The ISPO App with a specific digital machtmaking tool across the venue help you connect with the decision-makers you need to unlock new business opportunities.
- Do it like EGYM & others: Let yourself be inspired by the success stories of our partners and exhibitors.
At its core, ISPO 2025 is a platform that creates clarity through curation. Its three-day format offers a holistic industry overview at the highest moment of visibility and strategic decision-making. With well over 2,000 exhibitors and more than 50,000 participants expected, the event promises not just reach, but relevance structured along the entire value chain.

For brands focused on B2B growth, the goal is clear: you need to meet the right accounts. A full suite of solutions is in place to make that possible, from matchmaking tools to curated booth formats, from guided tours to real-world testing areas.
- Retailers will find direct access points in Halls A1, A2, and B2. Key sectors include outdoor lifestyle, functional gear, racket sports, and team & running segments.
- Content creators and media will be activated through “House of Content” and experience-driven installations.
- Organized sports, from federations to coaches and associations, are in Hall B1, enriched with topic-driven conferences.

Each hall, each format, each initiative is tailored to help companies connect with the right partners, whether it be retailers, buyers, creators, or organized sports stakeholders.
This year focuses on three arenas:
- Upstream & Supply: For those innovating sustainable materials, textiles, and production.
- Brands & Products: For established and emerging brands seeking to stage new releases, trends, and innovations.
- Commerce & Experience: For players advancing retail solutions, customer journeys, and new sales formats.

This year, retail-friendliness is our priority. The Retail Initiative features a robust package for attracting and serving sports and fashion retailers, e-commerce leaders, and buying groups.
Four strategic pillars complete the initiative:
- Retail Club: Free membership, exclusive show access, and year-round benefits.
- Retail Lounge: A relaxed meeting space for exchange, networking, and informal dialogue.
- Retail & Innovation Stage: Thought leadership formats on topics like market transitions, store innovation, and international retail trends.
- Young Talents Program: A new generation of retail professionals receives full access and support.
A special highlight: the new Retail Award, developed in partnership with the European Federation of Sporting Goods Retail (FEDAS).

To make your trade show presence as smooth and efficient as possible, ISPO offers Plug & Play booth solutions across key segments, perfect for brands looking to step in with minimal planning. Each booth comes fully equipped with stand construction and furniture, ready to go in your preferred size.
Plug & Play Options:
- EASY Booth 25 m² – €9,950
- EASY Booth 50 m² – €18,950
Located in Hall A2 for outdoor brands
Located in Hall B2 for running & team sports brands
Zeitgeist Booth:
For style-driven outdoor and active lifestyle brands, the Zeitgeist area offers a curated, high-visibility platform within the fashion-forward section of the show. Pre-designed 20 m² booths provide a sleek and fully equipped space to tell your brand story.
- Zeitgeist Booth 20 m² – €17,000

Another key audience: the structured world of organized sports, including clubs, federations, venues, and coaches. These stakeholders are brought into ISPO through targeted conferences and matchmaking formats. Events include:
- Trainers’ Summit presented by EGYM: Tailored for both amateur and pro coaches
- Sport Brand Media: Bringing together 1,500+ stakeholders from media, marketing, and sponsorship
- Sports Tech Nation: Focused on data, training tech, and performance optimization
- Longevity Now by FITBOOK: Showcasing future trends in prevention, mental health, and healthy aging
- Sportplatzwelt LIVE: Essential meeting point for decision-makers in organized sports
To simplify your participation in the growing Health & Wellbeing segment, ISPO offers ready-made Plug & Play booths in Hall B1, ideal for startups, solution providers, clubs, and associations. With construction, furniture, and key services already included, these modular packages allow for fast and easy entry with minimal planning. Choose the size that fits your needs and gain direct visibility in a highly relevant environment.
Available options:
- Easy Booth 4 m² – €4,900
- Easy Booth 12 m² – €7,390
- Easy Booth 25 m² – €9,950
- Easy Booth 50 m² – €18,950


Participation at ISPO also means tapping into unprecedented levels of media attention. With the launch of the Creator Summit, alongside the return of high-traffic curated areas, ISPO ensures stories are not only seen, but amplified. Exhibitors benefit from built-in visibility among international press, key creators, and digital channels.

Matchmaking at ISPO 2025 offers both physical and digital solutions to help you connect with the right partners. Physical matchmaking areas are located across various halls, specialized networking events for product managers, designers, and media professionals. Additionally, the new matchmaking feature in the ISPO app allows exhibitors, visitors, and media to connect digitally based on shared interests, with the ability to schedule meetings directly through the app. The matchmaking tool will be available two weeks before the event, and exhibitors can continue to connect post-event for an additional fee.

ISPO will take place from 30 NOV – 02 DEC 2025 at the Trade Fair Center Messe München.
It’s not just where sport happens. It’s where sport grows.
Your success makes sports bigger.
What if I want to reach retailers last-minute?
ISPO still offers Plug & Play booths in Halls A2 and B2, specifically aimed at outdoor and team sport brands. These are designed for quick setup with high visibility. Find out more here.
How do I join the Retail Club?
The Retail Club is free for qualified retailers. Benefits include a fast-lane ticket, lounge access, matchmaking, curated tours, and exclusive content. Find out more here.
Is ISPO also for organized sports brands?
Yes. Hall B1 is dedicated to organized sports, featuring federations, club networks, and conferences designed for this segment.
Can small brands or startups still take part?
Absolutely. Options like the curated Zeitgeist exhibition or ISPO Brandnew are tailored to newcomers with smaller budgets but high innovation value.
What support is available for media exposure?
Participation includes access to the House of Content, creator meetups, and integrated press activation via the ISPO media team and new influencer partnerships.
How can I ensure I meet the right partners?
Digital and physical matchmaking services are available before, during, and after the show, allowing for precise, pre-qualified networking.
What is done for outdoor brands at ISPO?
Hall A1 and hall A2 are focusing on the outdoor segment. One is dedicated to “Outdoor Lifestyle” brands, showcasing the intersection of style and performance. With dedicated curated areas. The other hall is dedicated to “Outdoor Functional” brands. It includes performance wear, outdoor gear or approaches towards sustainability. A test track for trail running and running is located in hall B2.
What is the ISPO Textrend Award deadline?
The application deadline for the Fall/Winter 2025/26 season is September 30, 2025. More info here.
What ticket options are available?
This year's ticket options have been simplified down to the following:
- Permanent ticket for buyers (Retail / Sourcing)
This ticket is intended exclusively for buyers and purchasing managers, sourcing managers, product managers and designers, sales representatives and distributors - from the sports/fashion/health business. - Business season ticket
This ticket is for all other sports business professionals. - Conference ticket Sports Tech Nation
This ticket gives you access to the Sports Tech Nation conference on December 2, 2025, as well as to the exhibition areas of ISPO on all days. - Conference ticket Trainers' Summit
This ticket gives you access to the Trainers' Summit conference on November 30, 2025, as well as to the exhibition areas of ISPO on all days. - Reduced ticket/Young Talents
This ticket is for students, apprentices, trainees, non-profit organizations and sports instructors/coaches (amateur or professional) as well as severely disabled individuals with proof of disability who work in the sports industry.
Find all ticket options and get a recommendation here.
How can a manufacturing company from Pakistan participate?
Open to everyone, worldwide. Here you can find details for manufacturers. Find essential travel details for ISPO, including directions, hotels, visa applications, and transport options for a smooth experience here.
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