Image credit:
Messe München
 ISPO Webinar Recap mit Carsten Schürg, Christoph Rapp, Lena Haushofer
Image credit:
Messe München
ISPO Munich/07/30/2025

From Presence to Performance: ISPO 2025 Webinar Recap

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The countdown is on. As the global sports business prepares for its most important meeting point of the year, the latest ISPO 2025 webinar provides valuable orientation, last-minute participation options, and a clear answer to one key question: How do brands, retailers, and partners benefit from being part?

Held as a follow-up to the Concept Release in March, the session focused on how ISPO 2025 turns presence into performance and participation into progress.

Still have questions? We’re happy to help!

Here’s a quick summary of the key highlights:

  • Still time to join ISPO: Tailored formats and exclusive exhibitor packages offer excellent last-minute opportunities to showcase your presence.
  • Meet retailers and close new deals: The new ISPO Retail Club and a conference program tailored specifically to retailers’ needs are bringing more buyers to the trade show than ever before.
  • Explore the world of organized sports: Our new Health & Wellbeing area, along with conferences like the Trainers' Summit, Sports Tech Nation, or Longevity Now by FITBOOK, put the spotlight on key topics like sports science, movement, nutrition, and recovery and attract entirely new target groups to the event.
  • Engage with media and influencers: Explore the House of Content and the Creator Summit to connect with journalists and creators.
  • Network with key players: The ISPO App with a specific digital machtmaking tool across the venue help you connect with the decision-makers you need to unlock new business opportunities.
  • Do it like EGYM & others: Let yourself be inspired by the success stories of our partners and exhibitors.

BECOME AN EXHIBITOR NOW

From Orientation to Activation

At its core, ISPO 2025 is a platform that creates clarity through curation. Its three-day format offers a holistic industry overview at the highest moment of visibility and strategic decision-making. With well over 2,000 exhibitors and more than 50,000 participants expected, the event promises not just reach, but relevance structured along the entire value chain.

Zahlen uber die ISPO Munich
ISPO 2025 is set to welcome over 2,000 exhibitors and more than 50,000 participants from over 100 countries.
Image credit:
Messe München GmbH

Precision Targeting: Retail, Creators and Organized Sports

For brands focused on B2B growth, the goal is clear: you need to meet the right accounts. A full suite of solutions is in place to make that possible, from matchmaking tools to curated booth formats, from guided tours to real-world testing areas.

  • Retailers will find direct access points in Halls A1, A2, and B2. Key sectors include outdoor lifestyle, functional gear, racket sports, and team & running segments.
  • Content creators and media will be activated through “House of Content” and experience-driven installations.
  • Organized sports, from federations to coaches and associations, are in Hall B1, enriched with topic-driven conferences.
ISPO Collage aus dem Vorjahr
ISPO 2025 brings together key players from retail, media and organized sports.
Image credit:
Messe München GmbH

Step into the arenas

Each hall, each format, each initiative is tailored to help companies connect with the right partners, whether it be retailers, buyers, creators, or organized sports stakeholders.

This year focuses on three arenas:

  • Upstream & Supply: For those innovating sustainable materials, textiles, and production.
  • Brands & Products: For established and emerging brands seeking to stage new releases, trends, and innovations.
  • Commerce & Experience: For players advancing retail solutions, customer journeys, and new sales formats.
ISPO Munich Hallenplan
At ISPO 2025, Each hall, each format, each initiative is tailored to help companies connect with the right partner.
Image credit:
Messe München GmbH

Retail Initiative 2025: A Full-Focus Commitment

This year, retail-friendliness is our priority. The Retail Initiative features a robust package for attracting and serving sports and fashion retailers, e-commerce leaders, and buying groups.

Four strategic pillars complete the initiative:

  1. Retail Club: Free membership, exclusive show access, and year-round benefits.
  2. Retail Lounge: A relaxed meeting space for exchange, networking, and informal dialogue.
  3. Retail & Innovation Stage: Thought leadership formats on topics like market transitions, store innovation, and international retail trends.
  4. Young Talents Program: A new generation of retail professionals receives full access and support.

A special highlight: the new Retail Award, developed in partnership with the European Federation of Sporting Goods Retail (FEDAS).

Retailer auf der ISPO Munich
A small selection of retailers who already registered to the Retail Club, and comitted to ISPO 2025.
Image credit:
Messe München GmbH

Margit Gosau, CEO of SPORT 2000, on the importance of ISPO for the industry:

"For us, ISPO serves as an orientation and an attractive point of reference in the industry."

Get your Booth:

To make your trade show presence as smooth and efficient as possible, ISPO offers Plug & Play booth solutions across key segments, perfect for brands looking to step in with minimal planning. Each booth comes fully equipped with stand construction and furniture, ready to go in your preferred size.

Plug & Play Options:

  • EASY Booth 25 m² – €9,950
  • EASY Booth 50 m² – €18,950

Located in Hall A2 for outdoor brands
Located in Hall B2 for running & team sports brands

Zeitgeist Booth:
For style-driven outdoor and active lifestyle brands, the Zeitgeist area offers a curated, high-visibility platform within the fashion-forward section of the show. Pre-designed 20 m² booths provide a sleek and fully equipped space to tell your brand story.

  • Zeitgeist Booth 20 m² – €17,000

All Options

Zeitgeistfläche auf der ISPO Munich
Zeitgeist area provides style-driven outdoor and active lifestyle brands with a curated, high-visibility platform.
Image credit:
Messe München GmbH

Connecting with Organized Sports

Another key audience: the structured world of organized sports, including clubs, federations, venues, and coaches. These stakeholders are brought into ISPO through targeted conferences and matchmaking formats. Events include:

  • Trainers’ Summit presented by EGYM: Tailored for both amateur and pro coaches
  • Sport Brand Media: Bringing together 1,500+ stakeholders from media, marketing, and sponsorship
  • Sports Tech Nation: Focused on data, training tech, and performance optimization
  • Longevity Now by FITBOOK: Showcasing future trends in prevention, mental health, and healthy aging
  • Sportplatzwelt LIVE: Essential meeting point for decision-makers in organized sports

Learn more

Get your Booth:

To simplify your participation in the growing Health & Wellbeing segment, ISPO offers ready-made Plug & Play booths in Hall B1, ideal for startups, solution providers, clubs, and associations. With construction, furniture, and key services already included, these modular packages allow for fast and easy entry with minimal planning. Choose the size that fits your needs and gain direct visibility in a highly relevant environment.

Available options:

  • Easy Booth 4 m² – €4,900
  • Easy Booth 12 m² – €7,390
  • Easy Booth 25 m² – €9,950
  • Easy Booth 50 m² – €18,950

All Options

Mann auf ISPO Munich testet Reboots
ISPO 2025 offers brands the opportunity to gain visibility and connect with key players in the sports industry, creating valuable networking opportunities.
Image credit:
Messe München GmbH

Jan Scherzer, CEO of eGym, on why the company is joining ISPO:

"I think for the last 55 years, ISPO has been the leading trade fair in retail — and now it’s increasingly bringing together the retail sector and organized sports, creating real synergies between the two. The focus on creators is a fantastic idea. […] for EGYM, it was a no-brainer, this is a stage you simply have to be part of. It’s where you connect with people and companies from other segments, explore potential synergies, exchange ideas, and drive technology and innovation forward."
Sneak Peek der registrierten Marken für die ISPO 2025
A sneak peek at brands already committed to ISPO 2025.
Image credit:
Messe München GmbH

Media Reach as a Value Driver

Participation at ISPO also means tapping into unprecedented levels of media attention. With the launch of the Creator Summit, alongside the return of high-traffic curated areas, ISPO ensures stories are not only seen, but amplified. Exhibitors benefit from built-in visibility among international press, key creators, and digital channels.

Eindrücker der letzten Messen
ISPO 2025 offers exhibitors unparalleled media exposure, ensuring their stories reach global audiences.
Image credit:
Messe München GmbH

ISPO Matchmaking: Maximize Your Network

Matchmaking at ISPO 2025 offers both physical and digital solutions to help you connect with the right partners. Physical matchmaking areas are located across various halls, specialized networking events for product managers, designers, and media professionals. Additionally, the new matchmaking feature in the ISPO app allows exhibitors, visitors, and media to connect digitally based on shared interests, with the ability to schedule meetings directly through the app. The matchmaking tool will be available two weeks before the event, and exhibitors can continue to connect post-event for an additional fee.

ISPO IS YOUR ARENA
ISPO 2025 helps you to connect with the right partners.
Image credit:
Messe München GmbH

ISPO will take place from 30 NOV – 02 DEC 2025 at the Trade Fair Center Messe München.

It’s not just where sport happens. It’s where sport grows.
Your success makes sports bigger.

BECOME AN EXHIBITOR NOW

FAQ

ISPO still offers Plug & Play booths in Halls A2 and B2, specifically aimed at outdoor and team sport brands. These are designed for quick setup with high visibility. Find out more here.

The Retail Club is free for qualified retailers. Benefits include a fast-lane ticket, lounge access, matchmaking, curated tours, and exclusive content. Find out more here.

Yes. Hall B1 is dedicated to organized sports, featuring federations, club networks, and conferences designed for this segment.

Absolutely. Options like the curated Zeitgeist exhibition or ISPO Brandnew are tailored to newcomers with smaller budgets but high innovation value.

Participation includes access to the House of Content, creator meetups, and integrated press activation via the ISPO media team and new influencer partnerships.

Digital and physical matchmaking services are available before, during, and after the show, allowing for precise, pre-qualified networking.

Hall A1 and hall A2 are focusing on the outdoor segment. One is dedicated to “Outdoor Lifestyle” brands, showcasing the intersection of style and performance. With dedicated curated areas. The other hall is dedicated to “Outdoor Functional” brands. It includes performance wear, outdoor gear or approaches towards sustainability. A test track for trail running and running is located in hall B2.

The application deadline for the Fall/Winter 2025/26 season is September 30, 2025. More info here.

This year's ticket options have been simplified down to the following:

  • Permanent ticket for buyers (Retail / Sourcing)
    This ticket is intended exclusively for buyers and purchasing managers, sourcing managers, product managers and designers, sales representatives and distributors - from the sports/fashion/health business.
  • Business season ticket
    This ticket is for all other sports business professionals.
  • Conference ticket Sports Tech Nation
    This ticket gives you access to the Sports Tech Nation conference on December 2, 2025, as well as to the exhibition areas of ISPO on all days. 
  • Conference ticket Trainers' Summit
    This ticket gives you access to the Trainers' Summit conference on November 30, 2025, as well as to the exhibition areas of ISPO on all days.
  • Reduced ticket/Young Talents
    This ticket is for students, apprentices, trainees, non-profit organizations and sports instructors/coaches (amateur or professional) as well as severely disabled individuals with proof of disability who work in the sports industry. 

Find all ticket options and get a recommendation here.

 

Open to everyone, worldwide. Here you can find details for manufacturers. Find essential travel details for ISPO, including directions, hotels, visa applications, and transport options for a smooth experience here.

Still have questions? We’re happy to help!

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