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Trade show Munich
LISTICLE/11/11/2025
05

Reasons why ISPO 2025 is the best place for your business

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If you want to be at the forefront of the sports and outdoor business, you need to see more, experience more and move more. ISPO 2025, the international flagship event of the global sports industry, offers exactly that: unique insights into trends, access to innovative start-ups, practical impulses on sustainability and SportsTech as well as the chance to meet the most important decision-makers in the industry in person. This is where business meets inspiration - and ideas become tangible opportunities.

01

Network & reach - maximize contacts, content and visibility

Start-up-Günderinnen beim ISPO Brandnew Speed Dating auf der ISPO Munich
Image credit:
Messe München GmbH

A strong network thrives on exchange, encounters and visibility - and that's exactly what ISPO 2025 offers. Whether you work in management, purchasing, marketing or product development, direct contact with brands, suppliers and decision-makers is a key success factor here. Companies such as Blackroll, Peak Performance, DRYLL, Icebug, BLACKYAK, On, CEP, Napapijri, Merrell and many more have already confirmed their participation - and more will follow.

With targeted matchmaking, you will find exactly the contacts that are relevant to your business:

  • Physical matchmaking in special networking areas and at various networking events for brands, product managers and media professionals.
  • Digital matchmaking via the ISPO app, including appointment scheduling and follow-ups even after the trade show.

In addition, ISPO 2025 offers Content, Media & Creator formats that maximize your reach and enable new collaborations:

  • House of Content (Hall A1): Combination of Media Zone, Content Creation and Networking - a place for brands, creators, athletes* and media professionals to produce relevant content and generate visibility.
    • Creator Summit: Curated sessions for content creation and direct exchange - added value that goes far beyond the trade show.
    • Media Monday: Kickstarter breakfast, athlete interviews and talks especially for media representatives.
    • Community Day: Innovative formats in the House of Content connect brands, athletes and creators in a creative way to sustainably strengthen cooperation, storytelling and reach.

"ISPO offers direct personal encounters with global buyers, customers and professional athletes - and at the same time inspires us to discover new partners and distribution opportunities." - Christin Wu, Deputy General Manager, PEAK SPORT

ISPO 2025 will not only be a networking platform, but also an international stage where visibility, content and reach are maximized - for brands, creators, media and everyone who wants to be at the forefront of the industry.

02

Curated areas - inspiration meets innovation

Padel Village auf der ISPO 2024
Image credit:
Messe München

The curated areas are the creative heart of ISPO 2025: thematically designed experience spaces that offer orientation and space for inspiration and exchange. Here you will discover the most exciting new products, materials and brands - selected according to topics that move the industry.

These areas await you:

  • ISPO 520M by Highsnobiety - Hall A1 | Nov 30 - Dec 2 | Outdoor, Performance, Fashion & Culture with exhibitions and talks
  • ISPO Award Exhibition Area - Hall B2 | Nov 30 - Dec 2 | Exhibition of ISPO Award winners, innovative products
  • Zeitgeist - Hall A1 | Nov 30 - Dec 2 | Athleisure, sports fashion and streetwear exhibition with exciting activations
  • Padel & Pickleball Village - Hall B2 | Nov 30 - Dec 2 | Interactive show courts & experience zone for padel & pickleball
  • Sustainability Solutions - Hall A2 | 30 Nov - 2 Dec | Three-day program for sustainable solutions, products & brands
  • Running Test Track - Hall B2 | Nov 30 - Dec 2 | Test new running products under real conditions
  • Textrends Award Exhibition Area - Hall A3 | Nov 30 - Dec 2 | Award-winning accessories, fabrics & innovations
  • Future of Retail Store - Hall B1 | Nov 30 - Dec 2 | Innovation area for the future of retail
  • ISPO Brandnew Village - Hall B1 | Nov 30 - Dec 2 | Start-up Area for young entrepreneurs & investors
  • Retail Club Lounge - Hall B1 | Nov 30 - Dec 2 | Networking & exchange for Retail Club members
  • Phygital Sports League - Hall A1 | Nov 30 | Team sports that combine e-sports & classic sports
03

Conferences - first-hand knowledge, trends and networking

Talk auf der ISPO 2024 mit Julian Nagelsmann
Image credit:
Messe München

From the latest sports technology and innovative training methods to sustainable approaches to health and sport: ISPO 2025 in Munich offers an extensive conference program that will immerse you directly in the future of the industry. Top-class conferences provide practical insights, inspire new ideas and enable valuable networking with experts and decision-makers:

  • Retail Conference (Nov. 30 - Dec. 2): Data, megatrends and international market strategies for sports retail.
  • Sustainability Conference (Nov. 30 - Dec. 2): Best practices, technologies and strategies for a sustainable sports industry.
  • Sports Tech Nation (Dec. 2): Global platform for sports innovation, technology and partnerships.
  • Trainers' Summit presented by EGYM (Nov. 30): Practical workshops, training methods and sports psychology for coaches*.
  • SPORT BRAND MEDIA by ESB Marketing Network (Dec. 1-2): Trends and impulses for sports marketing, media and sponsorship.
  • Women Sports Summit (Nov. 30): Visibility, equality and career opportunities for women in sport.
  • Sportplatzwelt meets ISPO (Dec. 1): Practical insights for clubs, municipalities and sports organizations.
  • Runner's World Symposium (Dec. 1): Insights into market development, value creation potential and important topics shaping the future of the running industry

The conferences will take place from November 30 to December 2, 2025. Many are already included in the ISPO ticket, others require a special conference ticket. This way, you will be well informed to experience the latest developments and be in direct contact with the relevant players in the industry.

04

Retail initiative - opportunities & contacts for the entire sports industry

Two men in a sales talk, winter jackets can be seen in the background.
Image credit:
Messe München GmbH

At ISPO 2025, retailers benefit from direct contact with brands, manufacturers and solution providers, discover new products, services and inspiration for their business - and at the same time create added value for the entire industry, as brands, start-ups and technology providers can also present their innovations in a targeted manner.

The specific measures of the retail initiative support retailers in fully exploiting their potential:

  • Facilitate networking in a targeted manner: matchmaking tools and pre-planned meetings connect retailers with suitable brands and partners.
  • Imparting practical knowledge: Presentations, workshops and panels on best practices, international markets and retail trends.
  • Direct insight into innovations: New products, store concepts and technologies can be experienced and tested live.
  • Exclusive offers at the trade show: VIP access to special areas, lounge offers and supporting programs for an efficient and inspiring trade fair visit.

This creates a lively exchange that opens up new ideas, partnerships and perspectives for the sports retail sector. ISPO 2025 will be the central meeting place for retailers and the entire sports industry - where networking, inspiration and business can be experienced directly.

05

Trends & innovations - On the trail of the future

Awardees standing on stage at the ISPO Munich 2024 Award Gathering
Image credit:
Messe München

ISPO 2025 is the hotspot for the latest trends, product innovations and groundbreaking ideas in the sports and outdoor industry. This is where founders meet investors, brands meet decision-makers - and every idea can become a game changer.

Highlights & platforms:

  • ISPO Award: The best products in the industry are honored in this renowned competition. The Gold Winners in each category will be announced live at ISPO 2025.
  • ISPO Textrends Award: This award honors the most exciting textile and material innovations that will change the sports industry in the long term. The best developments in functional fabrics, new materials or sustainable textile solutions are honored here.
  • ISPO Brandnew presented by YKK: The platform for start-ups offers young companies visibility, networking and feedback from international experts. The highlight is the final of the Founders Fight, where start-ups compete live against each other and fight for attention, investors and partnerships in four categories.

For brands and start-ups, ISPO 2025 offers visibility, recognition and a seal of quality that creates trust. Investors and partners gain direct access to innovative products and young companies, while retailers and trade visitors discover new products, materials and concepts - including future bestsellers.

Your ticket to the future of the sports industry

ISPO 2025 is more than just a trade show, it is an international business and innovation festival that gets the industry moving. Whether networking, knowledge, sustainability, content or trends: Here you will find the impulses, contacts and ideas that will really take your business forward.

See you at ISPO!