Last Week at ISPO

The exhibitor directory for ISPO 2025 is now online, already offering an exciting overview of the brands and innovators that make the trade fair the flagship event of the global sports business. And there’s more to come! The directory will be continuously updated, with many more brands joining in the coming weeks.

In the latest ISPO Inside, Christoph Beaufils, Team Lead ISPO Marketing, talks about the idea behind the campaign “From Maze to Movement.” It aims to show how ISPO 2025 provides clarity for the industry, amid complex challenges and a rapidly changing world. With curated formats and a clear direction, the trade fair becomes a place where orientation emerges and new movements in the sports business are set in motion.

With Asahi Kasei, ISPO 2025 welcomes a global innovation driver in fibers, materials, and sustainable solutions. The company brings its expertise from diverse industries into the world of sports and apparel, with forward-looking materials, responsible concepts, and a clear focus on performance.

From formats such as the ISPO Award Gathering, the Global Game Shaper Network, the ISPO Executive Night, to the ISPO Brandnew Founders Pitches, ISPO 2025offers countless opportunities to meet the right people and build lasting partnerships. Whether during planned networking sessions or spontaneous encounters in the halls: ISPO 2025 shows why it is the place where the global sports industry comes together.

Outdoor lifestyle meets fashion all in Hall A1. In ISPO Inside, Majka Patuzzi explains why curated spaces are so important for the industry. Areas like the Zeitgeist Area or 520M by Highsnobiety are far more than simple showcases: they bring trends to life, highlight the most exciting crossovers of performance and style, and create spaces where new business opportunities emerge.

The ISPO Conferences kick off with their first speaker drops! Leading the way is SPORT BRAND MEDIA by ESB Marketing Netzwerk. On stage: Teyeo, DKB, Jako, Allianz and many more brands shaping the future of sports marketing on December 1 and 2 in Munich.

Franklin Sports is joining the Padel & Pickleball Village at ISPO 2025. With over 75 years of experience, the brand has shaped entire sports and is driving innovation and accessibility in the rapidly growing sport of pickleball. Their appearance in Munich stands for expertise, fresh momentum, and the evolution of the game.

The ISPO 2025 will start for the first time with the ISPO Creator Summit, a dedicated platform for creators. It will not only give them visibility, but also a stage for brand and business development. Brands, athletes and creators will network, share ideas, test innovations and experience trends first-hand - accompanied by entertainment and community building.

Among the participants is Lena Kemna, big wave surfer, consultant and storyteller, who brings her perspectives and stories to the global sports community.

This week we welcome Fessura as a brand at ISPO 2025. With its innovative, stylish and functional footwear concept, the brand perfectly embodies the spirit of ISPO and from 30 NOV. to 2 DEC. visitors to Munich can experience Fressura's shoes up close.

This week at ISPO Inside, Anna Bachem (ISPO Team & Racket Sports, Training & Performance) showed what can be found in Hall B2 in addition to the ISPO Award Ceremony, which we reported on last week.

In the Padel & Pickleball Village, the focus is on trends in racket sports, team sports activations bring movement into the hall and innovations can be experienced directly on the running test track with tartan, gravel and asphalt surfaces.

Another highlight this week: the ISPO Textrends whitepaper for fall/winter 2027/28.

Three megatrends provide orientation: Bipartite, Vocal and Mobilize. This is complemented by five color palettes and textile developments that combine high-tech, sustainability and multi-sensory experiences.

The white paper thus provides designers, retailers and manufacturers with a clear head start.

Whether Christl Haigermoser (Bergzeit), Thomas Reischmann (Reischmann GmbH & Co. KGaA), Julien Gauthier (CLS - Ski Company), Mark van de Erve (Spac Sport) or Robert Tomaszewski (Sportano.pl): they all have one message in common. message:

ISPO remains indispensable for retailers, as a meeting place, as a network and as a platform where the future becomes tangible.

This is exactly where the new Retail Initiative which further increases the added value for retailers: With the Retail Club offers free entry with fast lane access, an exclusive retail lounge, curated matchmaking and year-round insights through white papers and best cases.

These retailers already benefit from the Retail Club: Kariboe, Sport 2000, OutdoorXL, Decathlon, Intersport, Frankfurter Laufshop, Yonderland, Amazon, Bever, Reischmann, CLR Ski Company, Engelhorn, Schuster, Globetrotter, and many more...

To the Retail Club

This week's focus of "ISPO Inside": the ISPO Award. For the industry, it means: year-round orientation, a clear view of the most important innovations and an internationally recognized seal of quality for excellent products.

The next application deadline is September 6, 2025.

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This week we had the pleasure of welcoming GORE-TEX Brand. At ISPO 2025, the brand will be present in the Sustainability Solutions area. Where material innovations shape the products of tomorrow. From 30 NOV. to 2 DEC., visitors to Munich will be able to see what GORE-TEX has to offer in the field of performance fabrics.

August 22nd marked the starting signal: The last 100 days until ISPO 2025 are underway. This means that the global sports industry is preparing for the biggest industry gathering of the year.

The slogan is: "From Showing up to Standing out". ISPO 20 25 not only invites you to be there, but to become visible. We provide new impulses for this every week: brand and speaker drops, authentic insights behind the scenes, formats for the exchange between brands, retail, start-ups and media.