Last Week at ISPO

Smart functionality, sustainable performance, and innovative technologies: with HeiQ, ISPO 2025 welcomes true pioneers of textile innovation from Switzerland. The company will showcase in Hall A3 how high tech materials are revolutionizing the sports and activewear industry.

Over 100 start ups, one mission: shaping the future of sports, from smart performance and sustainable materials to digital innovations. At the ISPO Brandnew Village in Hall B1, young and visionary companies present their ideas, products, and technologies. The platform connects founders with retailers, investors, and established brands, creating space for collaboration, growth, and fresh inspiration. ISPO Brandnew is therefore the beating heart of innovation at ISPO 2025.

The program of the Sports Tech Nation Conference is online and reveals what is shaping the future of sports. On December 2, visitors can look forward to highlights such as the Women’s Startup Competition, the Investors Summit, the Sports Tech Awards Debate, and inspiring keynotes on the Main Stage. From AI based training and fan engagement to digital sports experiences, Sports Tech Nation within ISPO 2025 brings together the innovators who are redefining sports.

In ISPO Inside, Christoph Beaufils, Team Lead ISPO Marketing, talks about the idea behind the "From Maze to Movement" campaign. It aims to show how ISPO 2025 will give the industry clarity in the midst of complex challenges and a rapidly changing world. With curated formats and a clear focus, the trade show will become a place where orientation is created and new movements in the sports business are initiated.

The exhibitor directory for ISPO 2025 is now online and already offers an exciting overview of the brands and innovators that make the trade show the flagship event of the global sports business. And there's more to come! The directory is constantly being expanded and many more brands will be added in the coming weeks.

The Retail Conference is the central platform for innovation and exchange in global sports retail. Under the slogan "One Industry. One Future. One Stage." the leading minds of German sports retail, Margit Gosau (SPORT 2000 GmbH), Dr. Alexander v. Preen (INTERSPORT Deutschland e.G.) and Arnaud Sauret (Decathlon), will share a stage for the first time and provide insights into their future strategies.

Highlights of the conference:

• Presentation of the ISPO Retail Award nominees
• Insights into mountain stores from the Oberalp Group
• Market data and forecasts from the Future Playbook Sports Retail
• International deep dives into key markets
• Guided networking tours for cooperation and exchange

The ISPO conferences start with their first speaker drops! SPORT BRAND MEDIA by ESB Marketing Network will kick things off. Teyeo, DKB, Jako, Allianz and many other brands will be on stage on December 1 and 2 in Munich to help shape the future of sports marketing.

The Trainers' Summit presented by EGYM is a congress about training, performance and health, covering topics from strength & functional training and regeneration to digital tools, business models and well-being. It offers knowledge transfer, practical sessions and networking for trainers, physiotherapists, studio operators and solution providers. Trainers are the direct link between innovation and the people who move, and the summit provides them with the latest knowledge and strengthens the community so that innovations can be effectively implemented in everyday life.

The Trainers' Summit presented by EGYM is a congress about training, performance and health, covering topics from strength & functional training and regeneration to digital tools, business models and well-being. It offers knowledge transfer, practical sessions and networking for trainers, physiotherapists, studio operators and solution providers. Trainers are the direct link between innovation and the people who move, and the summit provides them with the latest knowledge and strengthens the community so that innovations can be effectively implemented in everyday life.

This is where start-ups, investors, associations and technology experts come together to discuss the latest developments in areas such as AI in training, wearables, fan engagement and smart venues. Sports Tech Nation shows how much technology is changing sport: from the preparation of athletes to the live experience of fans and which innovations will shape the next ten years. On December 1 and 2, 2025 in Munich, it will become clear: this is where the community that is shaping the future of sport through technology is growing.

The ISPO 2025 will start for the first time with the ISPO Creator Summit, a dedicated platform for creators. It will not only give them visibility, but also a stage for brand and business development. Brands, athletes and creators will network, share ideas, test innovations and experience trends first-hand - accompanied by entertainment and community building.

Among the participants is Lena Kemna, big wave surfer, consultant and storyteller, who brings her perspectives and stories to the global sports community.

The Future Playbook Sports Retail, developed in cooperation with BBE Retail Experts, offers orientation through facts, trends and practical recommendations for action. The whitepaper is available exclusively to members of the ISPO Retail Club. Membership is free of charge and offers retailers year-round access to insights, networking opportunities and exclusive benefits.

Another highlight: The ISPO Textrends Whitepaper for fall/winter 2027/28.

Three megatrends provide orientation: Bipartite, Vocal and Mobilize. This is complemented by five color palettes and textile developments that combine high-tech, sustainability and multi-sensory experiences.

The white paper thus provides designers, retailers and manufacturers with a clear head start.

On November 30, a true highlight will premiere in Munich: the Women Sports Summit. Initiated by Nadine Nurasyid, the first German NFL coach, and Dany Fond from NSCA Germany, the summit sets new standards for visibility, equality, and career opportunities for women in sports. The program features inspiring keynotes, panels with international speakers, interactive workshops, and exclusive networking opportunities. The Women Sports Summit is more than just a conference – it is a movement shaping the future of sports to be more inclusive and diverse.

BESTSELLER is bringing NAME IT to ISPO, delivering fresh impulses for children’s and youth fashion: playful designs, high quality, and a clear commitment to sustainability. At ISPO 2025, the brand will showcase how creativity and responsibility can empower the next generation.

The SPORT BRAND MEDIA conference by ESB Marketing Network will bring together leading brands, sports organizations, and media experts on December 1 and 2. New this time: strong players such as RTL, BVB, kicker, and many more. With every brand drop, the anticipation for the marketing highlight of ISPO 2025 continues to grow.

The Olympic Games already left a lasting impact on Munich in 1972: from new infrastructure to open meeting spaces and a cultural awakening that still resonates today. More than 50 years later, the idea of a return is gaining momentum. ISPO supports this path because it is about more than just sport – it is about strong communities, club culture, the sustainable use of existing structures, and international visibility for sport and innovation.

Hyperlab, the sports technology and training innovation company, is presenting itself at ISPO 2025 as a pioneer of a new way of training - intelligent, data-based and performance-oriented. With the Helios system, Hyperlab shows how athletes can optimize their performance, adapt training routines and redefine their limits.

Outdoor lifestyle meets fashion in Hall A1. In ISPO Inside, Majka Patuzzi talks about why curated areas are so important for the industry. Places like the Zeitgeist Area or 520M by Highsnobiety are far more than just exhibition areas: they make trends tangible, show the most exciting crossovers of performance and style and create spaces in which new business perspectives emerge.

Viking Footwear, the traditional Norwegian brand with over 100 years of experience in functional outdoor footwear development, presents itself at ISPO 2025 as a symbol of Scandinavian design, innovative strength and the claim to make outdoor experiences accessible to everyone.

In this issue of ISPO Inside, it becomes clear how ISPO Brandnew has become a springboard for young companies in the sports business for years. It's not just about visibility, but about real access to investors, partners and an international stage. ISPO Brandnew brings fresh ideas into the spotlight and makes it clear how much potential there is in the next generation of founders.

With Man Socks Italia, a strong partner is bringing the traditional FILA brand to ISPO 2025 with underwear, socks and pyjamas. FILA has been shaping the style between performance and street culture for decades. The brand is now once again showcasing its iconic sports heritage at the world's leading sports platform.

With Asahi Kasei, ISPO 2025 welcomes a global innovation driver in the field of fibers, materials and sustainable solutions. The company brings its expertise from various industries to the sports and apparel world, with pioneering materials, responsible concepts and a clear focus on performance.

From formats such as the ISPO Award Gathering, the Global Game Shaper Network, the ISPO Executive Night to the ISPO Brandnew Founders Pitches, ISPO 2025 offers countless opportunities to meet the right people and build sustainable partnerships. Whether at planned networking sessions or spontaneous encounters in the halls: ISPO 2025 shows why it is the place where the global sports industry comes together.

Franklin Sports is coming to the Padel & Pickleball Village at ISPO 2025. With over 75 years of experience, the brand is shaping entire sports and driving innovation and accessibility, especially in the rapidly growing pickleball sector. Their presence in Munich stands for expertise, fresh impetus and the further development of the game.

At ISPO Inside, Anna Bachem (ISPO Team & Racket Sports, Training & Performance) showed what is possible in Hall B2 in addition to the ISPO Award Ceremony.

In the Padel & Pickleball Village, the focus is on trends in racket sports, team sports activities bring movement into the hall and innovations can be experienced directly on the running test track with tartan, gravel and asphalt surfaces.

We welcome Fessura as a brand at ISPO 2025. With its innovative, stylish and functional footwear concept, the brand perfectly embodies the spirit of ISPO and from 30 NOV. to 2 DEC. visitors to Munich can experience Fessura's shoes up close.

Whether Christl Haigermoser (Bergzeit), Thomas Reischmann (Reischmann GmbH & Co. KGaA), Julien Gauthier (CLS - Ski Company), Mark van de Erve (Spac Sport) or Robert Tomaszewski (Sportano.pl): they all have a common message:

For the trade ISPO remains indispensable as a meeting place, as a network and as a platform where the future becomes tangible.

This is exactly where the new Retail Initiative which further increases the added value for retailers: With the Retail Club offers free entry with fast lane access, an exclusive retail lounge, curated matchmaking and year-round insights through white papers and best cases.

These retailers already benefit from the Retail Club: Kariboe, Sport 2000, OutdoorXL, Decathlon, Intersport, Frankfurter Laufshop, Yonderland, Amazon, Bever, Reischmann, CLR Ski Company, Engelhorn, Schuster, Globetrotter, and many more...

To the Retail Club

The focus of this issue of "ISPO Inside": the ISPO Award. For the industry, it means: year-round orientation, a clear view of the most important innovations and an internationally recognized seal of quality for excellent products.

We would like to welcome GORE-TEX Brand. At ISPO 2025, the brand will be represented in the Area Sustainability Solutions will be present. Where material innovations shape the products of tomorrow. From 30 NOV. to 2 DEC., visitors to Munich can see what GORE-TEX has to offer in the field of performance fabrics.

August 22nd marked the starting signal: The last 100 days until ISPO 2025 are underway. This means that the global sports industry is preparing for the biggest industry gathering of the year.

The slogan is: "From Showing up to Standing out". ISPO 20 25 not only invites you to be there, but to become visible. We provide new impulses for this every week: brand and speaker drops, authentic insights behind the scenes, formats for the exchange between brands, retail, start-ups and media.