ISPO Munich/01/31/2020

What exhibitors and sports celebrities say about ISPO Munich 2020

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2850 exhibitors from 55 countries presented their innovations to around 80,0000 visitors from all over the world in the 18 halls of the Munich exhibition centre. So much about the facts. But how was the 50th edition of ISPO Munich for the industry? has been asking around.

People of ISPO Munich 2020
ISPO Munich 2020 is over - exhibitors and visitors take stock.

Thomas Ryll, Managing Director Pacsafe:

ISPO Munich is the platform for the industry. For us, there is no better. The internationality and quality of the visitors is unique. The diversity and the overview that ISPO Munich offers is equally impressive. We've been coming here for years and will be happy to come back again and again in the future.

Thomas Ryll: „Eine Plattform wie die ISPO Munich ist wichtig für die Branche“
Thomas Ryll: "A platform like ISPO Munich is important for the industry"
Image credit:
Messe München GmbH

Alex Cucurull, General Manager Base Sport Shops:

We have 321 stores in Spain. For me ISPO Munich is the number one platform for networking - also for getting new high-quality contacts. Here I see where the market will develop in the future. I got the feeling that this year there is more positive energy in the halls, compared to last year. 

Garry Wall, Global General Manager Quiksilver:

Overall we are very happy with the attendance and outcome of the show. Especially with the amount of international clients from all reaches of the globe. It is truly an international show with buyers flying in from all over the world to experience what ISPO has to offer. Our product lines have been well received by just focusing and amplifying a few key story’s per brand.

Our return to the show as a Boardriders group has also been very well received to highlight our action sports portfolio across the group using our centralised bar on the booth as a cultural meeting point. It is great to see the level of sustainability efforts by most of the attending exhibitors and we work together to tackle climate reversal that is effecting our playgrounds.

Beyond the commercial component of exhibiting, ISPO is a great moment to engaged with the snow and outdoor community as a whole to openly talk and marinate ideas about the future.

Lindsey Vonn, skiing legend:

There are a lot more people here than I thought. Finally I am at the ISPO. This is a great first time for me

Lindsey Vonn at ISPO Munich 2020 at the Yniq booth
Lindsay Vonn was fascinated by her first visit to the ISPO Munich.
Image credit:
Messe München GmbH

Karl Henrik Felde, Brand Director Kari Traa:

ISPO Munich is still the biggest trade fair for us and a good place to reach out to international buyers. We use the booth as a storytelling platform where we can show our DNA and present key products for the season.

Roman Stepek, Vice President Head Sportswear:

Nowadays it is simply important that you are seen and that people know that you are still there! I don't believe in digital alternatives - people want to see and touch the products. Not even digital workbooks have caught on.

Gao Dekang, founder and CEO of the Chinese company Bosideng:

ISPO is the leading sports platform in the world. We are taking the milestone of its 50th anniversary to start our international growth with ISPO as a catalyst. Hopefully for the next 50 years!

Stefan Christen, Managing Director Trisport AG:

We have had a lot of discussions with the relevant players, which we would otherwise not be able to meet in the near future. And we were able to present ourselves excellently as a brand and as a company and thus leave behind a first fragrance brand. And the most important thing and therefore the platform is just perfect: Kettler is still present with contacts and products.

Trisport Managing Director Stefan Christen leads Kettler to a new start.
Stefan Christen is managing director of Trisport AG, which has taken over the trademark rights to Kettler.
Image credit:
Messe München GmbH

Daniela Holnsteiner, International Sales Director Save the Duck:

This was our first time as exhibitors at ISPO Munich. The brand environment in which we are positioned exactly meets our expectations. For us the reason to exhibit at the ISPO Munich was to position ourselves primarily in the sports fashion sector. This has worked out perfectly - 95% of our contacts are new contacts. The quality of the contacts is high. The tradeshow has exceeded our expectations.

Daniela Holnsteiner: „Für Save the Duck war die ISPO Munich sehr erfolgreich“
Daniela Holnsteiner: „Für Save the Duck war die ISPO Munich sehr erfolgreich“
Image credit:
Messe München GmbH

Robbert de Kock, President and CEO WFSGI:

For us the ISPO is a meeting and exchange platform where we can meet the international industry. At our stand we were able to meet all the leading brands of the international industry. An ideal platform in terms of accessibility, capacity, logistics and environment. We like it here.

Peter Räuber, CEO and founder Maloja:

With a view to the (still) lack of winter, we as a brand with a high level of winter sports expertise were naturally curious what to expect at ISPO Munich. We are pleased with the number of visitors to our stand and the positive mood with which the collection was received.

At Maloja the respectful treatment of nature has been part of the brand's self-image for 15 years and it is noticeable how awareness of sustainability is growing everywhere. Perhaps this is also one of the reasons for the good atmosphere at the booth. At ISPO Munich the "Maloja family" comes together. We had a great time here.

Diego Hidalgo, CEO Trangoworld:

ISPO Munich is a platform where we met all our key contacts. Since you meet everyone from the international industry here, even more networking and synergy activities would be very welcome. We are pleased that ISPO Munich has announced to open up to new target groups of sports enthusiasts andf we are curious to see how the tradeshow team will pursue this further and what new networking opportunities it will offer. 

Diego Hidalgo ist CEO der spanischen Bekleiderfirma Trangoworld
Diego Hidalgo ist CEO der spanischen Bekleiderfirma Trangoworld.
Image credit:
Messe München GmbH

Jochen Lagemann, Senior Vice President - Managing Director Europe & Asia Primaloft:

ISPO Munich is a super important trade fair for us. Finally sustainability is omnipresent topic at the fair which is great and fits perfectly with our "Primaloft Relentless Responsibility" approach.

We had many new customer enquiries during the fair. Especially from the fashion and lifestyle segment. In addition to trade we have also been able to talk to government organisations about sustainability.

Petter Northug, former cross-country skier:

I've won everything in my career that I wanted to win. Now I just want to make a brand to number one and ISPO is the perfect stage to start with.

Cross-country skier Petter Northug at ISPO Munich 2020
Former cross-country skier Petter Northug is twice overall World Cup winner and double Olympic champion
Image credit:
Messe München GmbH

Martin Riebel, managing director of Deuter:

ISPO Munich was a real success for us. Our three focus topics mobility, getting Deuter backpacks higher up the mountain and sustainability were very well received. The quality of the visitors was enormous but as an industry, we have to be careful that sustainability does not become an ordered trend, is really lived and developed from within the company.

ISPO is a great platform for the industry and is absolutely on the right track even during the year. As brands, we now have to get to know the results out of it and use it effectively.

Geschäftsführer Martin Riebel ist zufrieden – die nachhaltige UP-Rucksackserie von Deuter ist gut angekommen.
Geschäftsführer Martin Riebel ist zufrieden – die nachhaltige UP-Rucksackserie von Deuter ist gut angekommen.
Image credit:
Messe München GmbH

Thomas Jensen, International Sales Manager Wheat:

As a new sports brand ISPO Munich is the right place to be for us. Just met the right people and a lot of new opportunities came up. Sustainability is the future, good to see it is not only a buzz-word.

Scott Mellin, Global GM Mountain Sports The North Face:

The show is a big opportunity for us to bring our news to our partners and to the global media. Our booth is the centerpiece of our storytelling. We can do the best products in the world - but what is the point if we can't show and talk about them!

Hans Allmendinger, Managing Director Zimtstern Europe GmbH:

We are just starting out and are not yet ready for an exhibition stand. Nevertheless the tradeshow is extremely important as a meeting place for the industry. We can meet suppliers and potential customers here and discuss things. A tradeshow must be geared to its target groups and ISPO with its various concepts is already doing this very well.

Mike LeBlanc, co-founder Holden:

We have greatly reduced our range of ski wear in recent years and now concentrate on the best sports shops in Europe. You have to be here to reach them.

Jürgen Siegwarth, CEO Ortlieb:

ISPO Munich is one of the most successful multi-sport trade fairs worldwide, where a wide range of topics such as outdoor and urban are in the spotlight. Therefore, Ortlieb has now been an exhibitor at the fair for the second year in a row.

Urban Outdoor is an important segment for us and in line with this, we presented a significant expansion of our urban backpacks at the ISPO Munich which will be available to retailers from the middle of the year.

This certainly also means that we can summarise that we are satisfied with the course of the tradeshow both nationally and internationally. Especially Sunday to Tuesday were well frequented.

Sebastién Kopp, Veja founder:

ISPO Munich is the Mecca of the outdoor industry. That is why we are very pleased to present our brand and our shoes here.

Johannes Floors, Paralympic sprinter:

See here in the video what Johannes Floors says about the visit of the ISPO Munich 2020.

Jan Lorch, sales management Vaude:

Overall we are very satisfied with the course of the tradeshow. Many traders are of course not happy with the absence of winter at the start of the year in the retail. But we had quite good talks, the mood was very positive at least for us, as we offer many alternatives to the classic ski business.

Demand for VAUDE remains high and we are seeing good sales figures. We also offer our retailers powerful tools for the POS and support them with great online content. At the stand itself we were constantly pleased with the very high frequency. Our stand party on Monday proved that the customers feel comfortable and like to stay with us a little longer.

Eric Frenzel, Nordic combined:

In the video you can see what Eric Frenzel says about his visit to the ISPO Munich 2020.