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Highlights and Outlook

ISPO Munich 2020 Ends - the ISPO Year Is Just Beginning

2,850 exhibitors and around 80,000 visitors. ISPO Munich maintains its leading position as the world's largest sports exhibition. The issue of sustainability has become more important. In this context, it became clear that ISPO Munich is now much more than just a product show. It is rather a network that promotes partnerships and initiatives beyond the tradeshow.

ISPO has started into its Jubilee year and ISPO Munich 2020 is history. For the anniversary around 80,000 trade visitors from all over the world flocked to the exhibition centre in four days to be inspired by the latest innovations and trends from the world of sport.

ISPO Munich has already developed from a product show into the absolute networking platform for the entire industry. Topics such as sustainability and social responsibility have noticeably gained in importance and took up a correspondingly large amount of space in the trade fair's supporting programme, discussions and presentations on the exhibition floor.

"50 Years of Tomorrow" - Shaping the future with ISPO

"The world is going through sweeping social change,” says Chairman and CEO of Messe München Klaus Dittrich. “Developments like climate change, globalization and polarization in our societies are so far-reaching that they trigger global discussions." says Klaus Dittrich, Chairman of the Board of Management of Messe München. "We must find solutions to these problems before it is too late."

"Platforms like ISPO Munich play a key role in launching initiatives and partnerships and raising awareness levels about the need to sustainably use our planet’s resources," said Mark Held, President of the European Outdoor Group (EOG).

In order to promote this discourse on important topics and to lift it onto a social stage, ISPO is launching a new format: ISPO SDG Summit, under the slogan "50 Years of Tomorrow". For the first time, it will be held in summer synchronize with OutDoor by ISPO. The aim is to work with stakeholders from the sports industry but also from other sectors of the economy, to develop solutions and projects that contribute to the United Nations' sustainability goals (SDGs).

ISPO trophy for Tegla Loroupe

One of the first supporters of the summit is Tegla Loroupe, long-distance running icon of the 1990s. She runs a programme of sporting support for refugees with her foundation. At the Olympic Games in Tokyo, she herself leads the team of stateless athletes.

During ISPO VIP dinner she was awarded with the ISPO trophy for its outstanding social commitment in the refugee work.

Continuing the trend: Running

Running has been one of the most popular sports in the world since the early 1970s. Current facts about the running sports market were presented to interested parties at the 7. Runner's World Running Symposium. With more than 300 participants, the rows were filled to the last seat. The matching running shoe models and accessories were on display in the new Shoe Village, which gave an overview of the future market for shoes.

eSports as an opportunity for a younger target group

"We have to pick up the target groups where their interest lies," says tradeshow boss Dittrich. For young people, this is the digital media. A great opportunity is offered here by eSports with top athletes who serve as sporting role models for young people. The associated eSports Area was integrated into ISPO Munich for the second time and very popular.

Inspiration & Creativity

The creativity of the sports industry seems to be boundless, especially in the textile segment. Function meets fashion is the motto. Meeting point of the design scene and highlight for all creative people was the Urban Lab.

ISPO Munich 2020 in figures

  • 2850 exhibitors
  • Around 80,000 trade visitors
  • Share of international visitors: 70 percent
  • Most visited countries (in that order): Italy, Austria, France, Switzerland, Great Britain, Russian Federation
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