Senior Director Strategic Marketing & Corporate Development bei FC Schalke 04 e.V.

In his leadership role as the Senior Director Strategic Marketing & Corporate Development, Björn Endter (40) is directly reporting to the Managing Board of FC Schalke 04.

He is responsible for Strategic Brand Management, Consumer Marketing, digital transformation processes and international expansions of the club. After his university degree in the German Sport University Cologne, he used to work in the Sports Marketing department of the telecommunication giant Deutsche Telekom fort he FIFA World Cup 2006, the sports equipment supplier PUMA, the sports equipment start-up company DO YOU FOOTBALL and the traditional soccer club VfB Stuttgart, before he joined one of Germany’s top tier soccer clubs FC Schalke 04 in 2011.

The main issue of the marketeer in his current role is, to establish a European top soccer club in a globalized environment.