How do you manage to remain authentic and innovative at the same time in a highly competitive market? In three selected articles, you will find out how leading brands such as Bergans, Fairmat, kybun and Joya strengthen their brand loyalty through clear values.

We have collected voices for you that show why authenticity, innovation and sustainability are so important in the sports industry.

Demand for innovation is growing – and so is the relevance of start-ups. In three carefully selected articles, discover how to increase your brand’s visibility and develop the right financing strategies.

We’ve gathered voices that highlight the relevance of start-ups and reveal what really matters.

How do you deal with the annoying sore muscles that plague many athletes after their last session? How to avoid overtraining and get fit again for the next training session.

Global challenges call for innovative solutions. Find out how the sports industry is responding to these and what opportunities they present for companies. We have curated three articles for you that will show you what opportunities there are for you and your company.

We have collected voices for you that show how innovation is changing sport & what else is involved.