ISPO Autor

editorial staff

ISPO Award Jurymeeting
Do you want to have a say in which innovative sporting goods are awarded the most coveted seal of quality in the sports industry? Then take part in our survey and become a member of the ISPO Award 2019 jury!

Sports business
Whether you call them influencers or brand ambassadors, it doesn't matter: former basketball star Kobe Bryant (nicknamed "Black Mamba") and Nike, like David Beckham and Adidas, are successful examples of long-term partnerships that work across the entire marketing mix and within communications across all media genres.
Digitalization is also revolutionizing sports sponsorship. Marketing managers are increasingly shifting their budgets from print, radio and TV to the Internet, especially to social media. These are the biggest trends in picture sponsoring in 2019.