The most authentic brand ambassadors, however, are not world champions or record holders, but ordinary customers who share their everyday experiences with the products of a brand. User-generated content is increasingly finding its way into digital marketing, and with good reason.

This year the Multiball Hackathon will take place for the first time at ISPO Munich 2020. Within a short time, several teams develop their own games, which compete against each other on the interactive screen of the company Fun With Balls. Here everything about the event.

The latest figures from the Austrian Association of Sporting Goods Manufacturers and Suppliers (VSSÖ) show increased sales in the ski industry. ISPO.com has summarized the most important figures and names the most important trend in the purchase decision.

The Freeride World Tour starts its 13th season. From Japan, skiers and snowboarders will go on a hunt for points in 2020. At the end there is a historical jubilee at the place of longing of the freeriders.

Roller trainers and indoor cycling are the perfect training during the winter. Zwift, Garmin and Co. can make the work-out an experience. We explain the most important systems.

From 26 to 29 January, ISPO Munich 2020 will once again be the most important event of the sporting goods industry. The early bird tickets are available until December 16, 2019.

A Puma manager succeeds outgoing Adidas man Frank A. Dassler: The Federation of the European Sporting Goods Industry (FESI) has elected Neil Narriman as its new president. It is intended to represent the interests of industry in digitisation and in the fight against counterfeit products.