The Federation of the European Sporting Goods Industry (FESI) and the European Federation of Sporting Goods Retail Associations (FEDAS) will work even more closely together in the future. For FESI President Frank Dassler, this is the right answer to the challenges of the time.
(Promotion) Climbing, hiking, or trail running: With multifunctional clothing, outdoor fans are equipped for every sport. Salomon is fully focusing on multi-sport in fall of 2018.
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Trend sports offers major sponsorship opportunities for companies. The advertising space is usually exclusive and offers the opportunity to contribute. This has also been recognized by some companies that you wouldn’t expect.
Peter Ottervanger, General Manager of Icebreaker, explains in an interview what the OutDoor by ISPO needs to do to be attractive for the outdoor community.
Digitalization is also revolutionizing sports sponsorship. Marketing managers are increasingly shifting their budgets from print, radio and TV to the Internet, especially to social media. These are the biggest trends in picture sponsoring in 2019.
Jochen Lagemann, Senior Vice President & Managing Director Europe & Asia at Primaloft, explains in an interview what the OutDoor by ISPO needs to do to be attractive for the outdoor community.
