Global challenges call for innovative solutions. Find out how the sports industry is responding to these and what opportunities they present for companies. We have curated three articles for you that will show you what opportunities there are for you and your company.

We have collected voices for you that show how innovation is changing sport & what else is involved.

We asked industry experts how retail works successfully. The answer: trends, visibility and sustainability.

Find out which trends you can now use for your competitive advantage and why AI and D2C models are playing an increasingly important role in this in three selected articles that give you a clear overview of the key developments in sports retail.

Find out how brands with purpose, community focus and Gen Z expertise can stay fit for the future. We recommend three articles in which you can find out what strong leadership, local relevance and cultural awareness in retail can do for your business.

We asked industry experts how retail works successfully today. The answer: community, emotional connection and sustainable collaboration.

We take a look at how sport positively impacts women's health and how companies can benefit from closing the gender health gap. Discover which solutions and business models are driving the industry forward and why now is the right time to invest in women-specific health initiatives. In three articles, we explore how sports brands and health experts are working together to create a fairer future and how your business can take action.