The Federation of the European Sporting Goods Industry (FESI) and the European Federation of Sporting Goods Retail Associations (FEDAS) will work even more closely together in the future. For FESI President Frank Dassler, this is the right answer to the challenges of the time.
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Trend sports offers major sponsorship opportunities for companies. The advertising space is usually exclusive and offers the opportunity to contribute. This has also been recognized by some companies that you wouldn’t expect.
Digitalization is also revolutionizing sports sponsorship. Marketing managers are increasingly shifting their budgets from print, radio and TV to the Internet, especially to social media. These are the biggest trends in picture sponsoring in 2019.