Image credit:
Munich Trade Fair
Exhibitor at ISPO Brandnew 2024
Image credit:
Munich Trade Fair
07/09/2025

Successful start-ups in sport: How strategic planning and structured processes make the difference

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To be successful as a start-up in the sports industry, creative ideas alone are not enough. It is crucial to increase awareness and attract the right investors. In three articles, we have compiled the most important practical tips from over 50 years of experience in the start-up sector as well as valuable insights from ISPO Brandnew winners such as GoPro. Find out what is important for the success of a start-up, how to increase your visibility and what financing options are available.

ISPO, as the international flagship event of the sports industry, brings together investors and start-ups and thus offers an ideal platform for networking and cooperation. The Founders Fight Club makes it possible to pitch innovations in front of an international audience and receive valuable feedback directly. From 30. NOV. - 02. DEZ. in Munich.

01

Ultimate Startup Guide: From the idea to scaling up

Seated people with headphones during a talk at ISPO 2024
Image credit:
Messe München

Start-ups in the sports industry need more than just a good idea - they need a structure. The ISPO Startup Guide offers 10 practical lessons to help you strategically build your brand.

What you can take away from the article:

  • Success starts with a clear vision
  • Networks open up new opportunities
  • Storytelling strengthens brand loyalty

Click here for the article

02

Transparency & trust: Crowdfunding platforms and seals of approval as success factors in the sports business

ISPO 2024 Founders Fight Club
Image credit:
Messe München

Crowdfunding offers start-ups in the sports industry an effective way to finance products and increase their reach. Brands such as Peak Design and Graphene-X show what successful campaigns look like. Read here why crowdfunding can also be beneficial for your business.

What you can take away from the article:

  • Many brands rely on crowdfunding
  • Crowdfunding minimizes financial risks
  • Real encounters and crowdfunding complement each other

Click here for the article

03

Kickstarter campaigns: Why Doubledeck Snowboards relies on it

Snowboarder with double deck snowboard
Image credit:
Doubledeck Snowboards

Online platforms such as Kickstarter offer start-ups the opportunity to finance their products, increase visibility and build a loyal community. Examples such as Doubledeck, Icebug and Difold show what successful crowdfunding can look like.

What you can take away from the article:

  • Kickstarter promotes awareness
  • Campaigns need a clear structure
  • Trust is crucial for a successful campaign

Click here for the article