Start-ups in the sports industry need more than just a good idea - they need a structure. The ISPO Startup Guide offers 10 practical lessons to help you strategically build your brand.
What you can take away from the article:
- Success starts with a clear vision
- Networks open up new opportunities
- Storytelling strengthens brand loyalty
Crowdfunding offers start-ups in the sports industry an effective way to finance products and increase their reach. Brands such as Peak Design and Graphene-X show what successful campaigns look like. Read here why crowdfunding can also be beneficial for your business.
What you can take away from the article:
- Many brands rely on crowdfunding
- Crowdfunding minimizes financial risks
- Real encounters and crowdfunding complement each other
Online platforms such as Kickstarter offer start-ups the opportunity to finance their products, increase visibility and build a loyal community. Examples such as Doubledeck, Icebug and Difold show what successful crowdfunding can look like.
What you can take away from the article:
- Kickstarter promotes awareness
- Campaigns need a clear structure
- Trust is crucial for a successful campaign
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